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Pitching Guide


JOURNALIST PITCHING GUIDE

NEW! For PRontheGO, journalists and influencers reveal how founders can pitch them.



Federica Provolenti

FEDERICA PROVOLENTI

TRAVEL BLOGGER

Covering: Travel, Food, Art, Fashion, Design/Architecture


Journalist, digital media storyteller with a bachelor degree in History of ancient Greek and Rome art, Federica launched A stroll around the world, a luxury travel and lifestyle blog for those who enjoy discovering at a leisurely pace, in February 2018. Born and raised in Rome, Italy, she has spent four years in the US, where she graduated in Digital Media and storytelling, before moving to London, UK. She is an enthusiastic communications specialist with over fifteen years of expertise in digital media storytelling, television production, journalism, public relations and event design. Federica is an expert at aligning media communications with company vision and values, in networking with media outlets to get the right messages out and in using social media to create positive images and dialogue. She has a genuine passion in telling stories and in learning new technologies.

What are the media outlets you’re contributing to?

I mainly write for my blog, A stroll around the world. I have recently contributed to Touring Bird, a travel app launched by Google last spring. I am also open to work as freelance journalist and writer for other press and media company and I am planning to work on reach out Media Corporation in 2019.

What are the topics you cover?

I am happy to endorse my work for my travel blog. Here I create high quality storytelling, with a keen attention to written and imaginary contents, accurate and verified information, to make it a reliable source of inspiration for international travelers who are seeking for luxurious experiences across the world.

Something more about my blog: My main target audience is based in US, followed by UK and Italy based readers. They are well educated (with a Master or PhD) and they are mainly women ranging between 35 and 55 years old, with a secondary target audience of 55-70 years old lady. My ladies seek for relaxing and cultural experiences, for wellness holidays focused on meditation, weight loss and anti-ageing treatments.

What are stories you look out for?

I tent to cover stories regarding historical places rich in art and writing about how to fully experience them at a luxurious level (including tips/review on hotel stays, shopping addresses, restaurants and wellness centers). As second interest, given my target audience, is represented by wellness retreats for anti-ageing, weight loss/detox and beauty treatments.

How should a founder reach out to you - via email or social media?

I am happy to be contacted by email or through LinkedIn.

How can a founder create a pitch that catches your interest?

Luxury hotels, spa and restaurants, small shops, set in historical locations are of my interests as well as road trips to discover well-established and more off the beaten path cultural heritage sites. But also travel offers connected to anti-ageing, weight loss/detox and beauty treatments.

Get in contact.

Country: UK

Website: astrollaroundtheworld.com

Email: federica@astrollaroundtheworld.com

Twitter: @strolltheworld

Facebook: @astrollaroundtheworld

Instagram: @strollaroundtheworld

Pinterest: Stroll around the world - travel and lifestyle blog

LinkedIn: Federica Provolenti



Andrea Butler

ANDRÉA BUTLER

EDITOR-IN-CHIEF /PUBLISHER OF SESI

Covering: Fashion, Film, Fitness/Health, Literature


Andréa is an entrepreneurial writer, editor, publisher, and public speaker who focuses on creating positive messages for Black teen girls. Prior to launching Sesi, Andréa worked as a high school English teacher for five years and after that she became a senior editor at LivingSocial. Her friends call her “Ms. Correcto,” as she crafts witty, compelling, informative content on the regular and slays errors in spelling, grammar, and punctuation with a passion.

What are the media outlets you’re currently contributing to?

Sesi

What are the topics you cover?

Fashion, YA literature, beauty/hair, social issues, health, careers/college

What are the stories you look out for?

Same as above

How should a founder reach out to you - via email or social media?

E-mail

How can a founder create a pitch that catches your interest?

Tell me a story, don’t just say you have a product you want us to write about. Why is your product a good fit for Sesi? How is it relevant to Black teen girls?, etc.

Get in contact.

Country: USA

Website: sesimag.com

Email: sesimag@gmail.com

Instagram: @sesimag

Facebook: facebook.com/SesiMagazine

Twitter: @sesimag



Andrew Chalk

ANDREW CHALK

FREELANCE WRITER

Covering: Wine, Startups, Food, Travel


Andrew is a Dallas-based author who writes about wine, spirits, beer, food, restaurants, wineries and destinations all over the world. His articles have appeared in Wine Business, Wines & Vines, Go-Wine, The Daily Meal, John Mariani’s Virtual Gourmet, Somm Journal, Wine-Searcher.com, Palate Press, and Modern Lifestyles. He has also written for The Dallas Morning News, D Magazine, and Food and Beverage Magazine. A full listing of his recent articles can be found here.

He holds the WSET Level 3 certification in wines and spirits, the Certified Specialist of Wine certification from the Society of Wine Educators and the Italian Wine Professional certification. He is a 2016 recipient of an open fellowship to the Symposium for Professional Wine Writers

He has judged at the San Antonio Stock Show & Rodeo Wine Competition and the Houston Livestock Show & Rodeo International Wine Competition.

What are the media outlets you’re currently contributing to?

Wine Business , Wines & Vines, Go-Wine, John Mariani’s Virtual Gourmet

What are the topics you cover?

Wine and other adult beverages, restaurants, travel.

What are the stories you look out for?

Facts that shatter preconceptions.

How should a founder reach out to you - via email or social media?

Via email to andy.chalk@gmail.com.

Get in contact.

Country: USA

Email: andy.chalk@gmail.com



David & Veronica James

DAVID & VERONICA JAMES

WRITER /PHOTOGRAPHER

Covering: Food & Travel


David & Veronica are experiencing the collision of Baby Boomer and Empty Nester. Upon sending their youngest out into the big, wide world, they set out to break the empty nest rules by selling everything and hitting the road. To become more than empty nesters, to be gypsies, GypsyNesters! Along the way they rediscovered the couple who fell in love years ago and chronicled their journey on the website GypsyNester.com and in a best-selling book, Going Gypsy: One Couple's Adventure from Empty Nest to No Nest at All.

What are the media outlets you’re contributing next to GypsyNester.com?

Huffington Post

What are the topics you cover?

Travel and active baby boomer lifestyle. We also look at the transition from parenting to empty nest.

What are the stories you look out for?

Mostly travel.

How should a founder reach out to you - via email or social media?

Via email to info@gypsynester.com.

How can a founder create a pitch that catches your interest?

With a destination that is lesser known, or quirky.

Get in contact.

Country: USA

Website: gypsynester.com

Email: info@gypsynester.com

Twitter: @gypsynester

Facebook: @gypsynesters

Instagram: @gypsynester

Pinterest: The GypsyNesters

YouTube: The GypsyNesters



Bastian Lee Jones

BASTIAN LEE JONES

PRODUCER & RADIO SHOW HOST

Covering: Startups, Film, Fashion, Design /Architecture, Art, Local /Small Businesses, Music, Fitness /Health, Food


Bastian, an entertainer and musician, is the producer of the LebenslustTV podcast, and the German radio show “Mach Dir Lebenslust”.

Would you like to introduce LebenslustTV closer?

LebenslustTV is the YouTube podcast of the radio show “Mach Dir Lebenslust” where interviews and lifestyle videos are shown, experts can talk and great music is played.

“Mach Dir Lebenslust” & LebenslustTV's mission is: Giving people fine examples (through the stories of the interviewees & representatives of their companies etc.) how rich and thrilling life can be. What can be done. Encouragement and self-empowerment is the overall focus. LebenslustTV works together for instance with: Alex Berlin is a radio and TV station supported by Berlin/Brandenburg whose mission is - supporting young media people and new media formats.

What are the topics you cover?

a) Lifestyle (innovative start ups, companies, artists/creatives with a mission, ordinary people with a passion/with a thrilling extraordinary story)

b) coaching and personal development (Coaches/experts are invited to send 3-4 Minute features!)

c) social engagement (inclusion, homeless people) & politics ( you are and you do democracy)

d) music from pop/electro/deephouse/remixes/rock/jazz/soundtracks/games/classical - from superstars to newcomers, from real artists to hidden pearls - 50% at least productions Made in Germany preferred (doesn't mean the songs should be in German) 50% international music (whatever language) - basically positive midtempo/uptempo songs/tunes - pls send me your soundcloud/spotify etc links.

What are the stories you look out for?

Something that encourages people (self-empowerment) and give people a positive example and extra value through the way of thinking, the way of doing and executing plans/projects, hacks, advices etc. Those can be stories out of life. Unusual (happenings, passions, hobbies, projects, illnesses, adventures, coaching approaches, lifestyle approaches, special ways of thinking (philosophy, politics, arts, design, business).

How should a founder reach out to you - via email or social media?

Via email bastianeejones@email.de and /or Facebook.

How can a founder create a pitch that catches your interest?

Everything is about communication. Be authentic and open and communicative. Don’t be shocked when I immediately answer with a voice mail via messenger or whatsapp. Don’t forget the mission: encouragement and self-empowerment - Lebenslust! Lebenslust means lust for life! Please keep that in mind. Be real, courageous, special, enticing, have good humor …

Get in contact.

Country: Germany

Website: bastianleejones.com

Email: bastianleejones@email.de

Facebook: @bastianleejones

Instagram: @bastian_lee_jones

Twitter: @BastianLeeJones



Gina Zammit

GINA ZAMMIT

FREELANCE WRITER

Covering: Film, Fashion, Art, Local /Small Businesses, Music, Fitness /Health, Food & Travel


Gina is a freelance writer with over 7 years of experience. She is a 2017 Lowell Thomas Foundation Awards recipient and one of her pieces was featured on The New York Times' "Great Stories Around the Web" list. She is also an alumna of both Yale's and Colgate's writing workshops.

My work has been featured in a wide variety of outlets including TripSavvy (formerly About Travel), Roads and Kingdoms, AAA Traveler Magazine, AAA Home & Away Magazine, Darling Magazine, Pizza Today, Hamlet Hub, Quartz, Rails to Trails, Time Out, and Shape Magazine.

Would you like to introduce one of those outlets closer?

Hamlet Hub is the greater New York City area’s largest positive news website. It has a regional focus, but the readers are well-traveled and always respond positively to both the domestic and international travel stories I’ve written for the site.

What are the topics you cover?

It’s easier for me to detail what I don’t cover, which is family/children’s travel. My primary focus is travel, which includes everything from adventure to luxury to fitness/wellness, and more. I also have experience covering food, fashion, spirits, fitness, wellness, and lifestyle.

What are the stories you look out for?

Timeliness is so important. Why is this story relevant right now?

How should a founder reach out to you - via email or social media?

Either is great. We can chat on social media and move to email if a longer conversation is necessary.

How can a founder create a pitch that catches your interest?

Be interesting. Be timely. Be new and/or different.

Aside from children’s content, which I don’t cover, you never know if a fashion pitch could turn into a travel story (this has happened before), so don’t be afraid to step out of the box.

Get in contact.

Country: USA

Website: ginazammit.com

Email: gina.zammit@gmail.com

Instagram: @ginazammit

Twitter: @ginazammit



Bijan C Bayne

BIJAN C. BAYNE

CULTURAL CRITIC AND TOURISM JOURNALIST

Covering: Film, Art, Local /Small Businesses, Fitness /Health, Food & Travel


Bijan is an author and cultural critic who has contributed to AFAR online, Ohio, AAA Horizons and JustLuxe. He served on the editorial board of Hotel Executive.

What are the topics you cover?

Pop culture, race relations, sports history, hospitality, book reviews

What are the stories you look out for?

Industry trends, interviews profiles, off the beaten path tourism, wellness tourism, lifestyle

Get in contact.

Country: USA

Website: bijanc.wordpress.com

Email: bijanc@hotmail.com

Linkedin: linkedin.com/in/bijanc/

Twitter: @bijancbayne