PR ON THE GO

Your source for global prime PR hacks.

COMING SOON

PR on the GO delivers prime PR tips and inspiration in a do-it-yourself format for Entrepreneurs in the Creative Industries and Digital Startups. Subscribe to our mailing list for updates.

How-tos

Click on the links below to jump to each section:

WHERE TO POST YOUR KICKSTARTER PROJECT

HOW TO GET MAGAZINES FOR FREE

WHICH FACEBOOK GROUPS TO CONNECT MUSICIANS IN BERLIN

WHERE TO PROMOTE YOUR MUSIC ONLINE

HOW TO SET UP YOUR OWN PODCAST

HOW TO REGISTER YOUR TRADE MARK IN EUROPE

HOW TO SET-UP YOUR OWN APP IN MINUTES

WHERE TO POST AT REDDIT FOR SHAMELESS SELF-PROMOTION

WHERE TO FIND BERLIN'S TOP STARTUP FACEBOOK GROUPS

HOW TO PLAN YOUR PRESS AND MEDIA DISTRIBUTION

HOW TO COMPOSE YOUR FIRST PRESS RELEASE

HOW TO GET CONNECTED IN THE NYC START-UP COMMUNITY

WHERE TO FIND CATCHY FREE INDIE STOCK-PHOTOS



WHERE TO POST YOUR KICKSTARTER PROJECT

Post your crowdfunding project in these online networks and community groups:

HOW TO GET MAGAZINES FOR FREE

  1. Get a press@yourstartup.com e-mail address.
  2. Go to the website of the magazine.
  3. Find the media kit and the contact listed there.
  4. Send a short e-mail „Kindly requesting a sample copy to support our media research for our current campaign“ and add your mail address.
  5. Receive the mag’s current issue for free (yeah!).

WHICH FACEBOOK GROUPS TO CONNECT MUSICIANS IN BERLIN

Indie musicians in Berlin: Connect and announce your Berlin gigs at these Facebook groups:

WHERE TO PROMOTE YOUR MUSIC ONLINE

Musicians! Promote yourself with these platforms:

HOW TO SET UP YOUR OWN PODCAST

  1. Get a 5$ Jingle at Fiverr.
  2. Get an account on Soundcloud.
  3. Download free Audacity audio editor.
  4. Record Corporate know-how, readings and talks.
  5. Cut and add your Jingle.
  6. Upload the track on Soundcloud and add it to a Playlist
  7. Add your logo, a playlist description and keywords.
  8. Find the RSS-Feed of your Playlist at Soundcloud > Settings.
  9. Log into iTunes
  10. Hand in the RSS-feed link at iTunes at Podcast > Submit.
  11. Share your published Podcast on your Social Media Channels. Mention @iTunesPodcasts in a tweet. Chances are the social media team of iTunes retweets.

HOW TO REGISTER YOUR TRADE MARK IN EUROPE

  1. Find the European Union Intellectual Property Office EUIPO at www.euipo.europa.eu.
  2. See if the name of your choice has already been registered at the e-search www.euipo.europa.eu/eSearch/.
  3. Check your trade mark for availability in the categories classified as “Nice Classification“.
  4. Search for 3 categories of the Nice Classification of goods and services your trade mark provides or will provide. Goods are classes 1 to 34, Services are devided into classes 35 to 45.
  5. Create a user account at EU IPO.
  6. Register your trade mark as a Word Mark or Figurative Mark. Choose the latter for both your name and logo registered in one process.
  7. Have the trademark registered in the Nice category that applies best for your business and define as many activities within those categories as you can think of. EUIPO fee for one class is about 850 Euro.
  8. Your trademark registration will be published as an application within a few days.
  9. In about 6 months of opposition period, your trade mark status will finally turn from “application” to “registered”. Congrats! You now have the rights on your trade mark in all European countries for the next 10 years.
  10. Build your brand and defend your trade mark rights!
Please note: We’re here to help, but we do not replace a lawyer or provide any liability for the tips provided. You might have legal consultancy for your trade mark registration.

HOW TO SET UP YOUR OWN APP IN MINUTES

The medium is the message. Go mobile first with your own app. These platforms will transform your blog into an app within seconds:

WHERE TO POST AT REDDIT FOR SHAMELESS SELF-PROMOTION

Find the perfect Reddit thread to post your project and website.

WHERE TO FIND BERLIN'S TOP STARTUP FACEBOOK GROUPS

Connect with Berlin's start-up scene in the most active Facebook groups.

HOW TO PLAN YOUR PRESS AND MEDIA DISTRIBUTION

Answer the following questions to get well prepared.

  1. Who are your target audiences? - Make sure you know who they are and characterize them very specifically.
  2. What are the messages for each of your audiences? - What do you want them to think and feel about your business/venture/project?
  3. Map all relevant media and communication channels that reaches out to your target audience. Which message is relevant to which of those media channels?
  4. Learn about the media you aim to contact. What is their main agenda, how do they cover stories, who are the editors?
  5. What is relevant /interesting for both media and your target audience? - Think how to make it attractive and to get the attention you wish to achieve.
  6. Is there any other relevant information that might increase the interest? -Previous events, a frequent occurrence, interesting collaborations, etc.
  7. Plan schedules for your mail-out, the actual the distribution. - Is there a launch event /exhibition / that might require to contact media representatives in advance? Would you like to contact media gradually or all at once?

HOW TO COMPOSE YOUR FIRST PRESS RELEASE

A press release is about providing as much information as possible in a structured way. Follow the steps:

  1. Keep it clear and descriptive. We recommend 400 words of information in four paragraphs.
  2. The first two sentences sum up the content.
  3. The first paragraph answers the five W-questions = who, what, when, why, where.
  4. Tell your story from the second paragraph onward. You should stick with 2-3 main messages, each in an own paragraph. Include as many keywords as possible. The press release focus can vary to the different media you’re approaching.
  5. Include relevant quotes to make your vision clearer. But do leave out your personal opinion.
  6. Provide background information on your bio in the last paragraph “About the founder“.
  7. Add your headline after you finish the actual text. Imagine the headline on the news. It should be catchy, but do not mix it up with a slogan from advertising.
  8. Add image /product photos or even a video, and a photo of you as the founder.
  9. Don't forget to include your contact details.
  10. You’re ready to release!

HOW TO GET CONNECTED IN THE NYC START-UP COMMUNITY

Check these top platform links to find your way into NYC's start-up scene.

WHERE TO FIND CATCHY FREE INDIE STOCK-PHOTOS

Use independent photography platforms to find an unique complement for your content marketing activities.

THE LIST

Your email list is your greatest asset. Be quick and download B2B contacts delivered as PR HACKS. Plus follow the latest insider tips on how to grow your editor and client contacts.

SIGN UP »