Your trademark registration will be published as an application within a few days.
In about 6 months of opposition period, your trade mark status will finally turn from “application” to “registered”. Congrats! You now have the rights on your trade mark in all European countries for the next 10 years.
Answer the following questions to get well prepared.
Who are your target audiences? - Make sure you know who they are and characterize them very specifically.
What are the messages for each of your audiences? - What do you want them to think and feel about your business/venture/project?
Map all relevant media and communication channels that reaches out to your target audience. Which message is relevant to which of those media channels?
Learn about the media you aim to contact. What is their main agenda, how do they cover stories, who are the editors?
What is relevant /interesting for both media and your target audience? - Think how to make it attractive and to get the attention you wish to achieve.
Is there any other relevant information that might increase the interest? -Previous events, a frequent occurrence, interesting collaborations, etc.
Plan schedules for your mail-out, the actual the distribution. - Is there a launch event /exhibition / that might require to contact media representatives in advance? Would you like to contact media gradually or all at once?
HOW TO COMPOSE YOUR FIRST PRESS RELEASE
A press release is about providing as much information as possible in a structured way. Follow the steps:
Keep it clear and descriptive. We recommend 400 words of information in four paragraphs.
The first two sentences sum up the content.
The first paragraph answers the five W-questions = who, what, when, why, where.
Tell your story from the second paragraph onward. You should stick with 2-3 main messages, each in an own paragraph. Include as many keywords as possible. The press release focus can vary to the different media you’re approaching.
Include relevant quotes to make your vision clearer. But do leave out your personal opinion.
Provide background information on your bio in the last paragraph “About the founder“.
Add your headline after you finish the actual text. Imagine the headline on the news. It should be catchy, but do not mix it up with a slogan from advertising.
Add image /product photos or even a video, and a photo of you as the founder.
Don't forget to include your contact details.
You’re ready to release!
HOW TO GET CONNECTED IN THE NYC START-UP COMMUNITY
Check these top platform links to find your way into NYC's start-up scene.