FITNESS AND HEALTH ENTREPRENEURS
Find actionable PR tips and inspiration in a do-it-yourself format.
Creative industries are more important than ever for innovation and economic output. In Berlin, New York, London and Singapore, creative industries and the digital economy are key contributors to economic growth and prosperity. These are also sectors that rely almost entirely on self-employed freelancers and small enterprises.
PRontheGO boosts publicity efforts for creative founders. The aim is to empower founders to take PR efforts in their own hands and spread the news about their ideas, inventions and innovations, even if they don’t have a big marketing budget at hand. Please find actionable PR tips and inspiration in a do-it-yourself format here.
When promoting a health effect resulting from your services, research industry insights, statistics or scientific studies that support your statement.
Start building a relationship with local social influencers by inviting them to your studio and offer them free services so they can get to know what you're selling.
When you're marketing a local business, such as a gym, start collaborations with social media influencers in your local area only.
Build up educational content such as on how to diet and exercise properly to earn consumer's trust.
In your PR message, emphasize HOW your products and services improve the user's lifestyle.
Unless you're a hardcore fitness bootcamp, try not to make the impression your service is for athletes only; make it as accessible as possible.
Thinking about working with influencers? Check out Pamela Reif, one of Germany's most successful fitness influencers.
Offer your product and services to companies with a discount to pass onto their employees.
Start a Fitness and Health Challenge that includes your service and spread it via your website, newsletter and social media.
Research the fitness bloggers in the area you're active in. Introduce yourself and offer free subscriptions to your services for coverage.
Emphasize health over beauty in your brand's messaging. The desire to be healthy plays a greater role in motivating people.
Create a free profile on Help A Reporter Out and offer your expertise in Lifestyle and Fitness to journalists.
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