PR ON THE GO

Your source for global prime PR hacks.

PR ON THE GO local business owners logo by artist Ewen Gur

PR ON THE GO

LOCAL BUSINESS OWNERS

Find actionable PR tips and inspiration in a do-it-yourself format.

Creative industries are more important than ever for innovation and economic output. In Berlin, New York, London and Singapore, creative industries and the digital economy are key contributors to economic growth and prosperity. These are also sectors that rely almost entirely on self-employed freelancers and small enterprises.

PRontheGO boosts publicity efforts for creative founders. The aim is to empower founders to take PR efforts in their own hands and spread the news about their ideas, inventions and innovations, even if they don’t have a big marketing budget at hand. Please find actionable PR tips and inspiration in a do-it-yourself format here.


local business owners boutique retail stores clubs restaurants bars galleries arts and leisure centres

Sign up to SourceBottle and offer your expertise on journalist enquiries in your business sector.

Find a mentor for your business growth with SCORE, the largest network of volunteer, expert business mentors.

We perceive round numbers as more trustworthy and straightforward. Run promotions with a bundle of products being a round price.

Motivate customers to leave a review on a customer review site for their recently purchased product with a 20% discount on their next purchase (subject to the review being validated).

Let Google analyze your retail website and get tips on how to improve the online shopping experience with Grow My Store.

Get 1 hour of free PR consultancy from PRontheGO founder Melanie Marten with this promotional link.

My Local Services is a local business directory for the US and the UK markets focused on small businesses. Have your local business listed to get found and to to get in contact with potential customers.

If your business is located in the UK, have it listed with Yell, the UK’s leading online business directory, to get found.

Have your local business listed with Apple Maps. With Apple Maps being its default map app, your business can reach iPhone, iPad and MacBooks users and optimise for Siri (voice search).

Many businesses don’t register on Bing Places for Business, what makes it an ideal opportunity for your business to potentially rank higher. Bing’s audience tends to be older (mostly 55-64) with more disposable income.

When people look for recommendations for their holidays, they most likely end-up visiting TripAdvisor. It is a key platform on which you should list your business if you are in the entertainment, travel, food or hospitality industries.

People are screening Yelp to find a bar or restaurant in their location. Have your business listed with a free Yelp page.

If your business is located in the UK, have your business listed in the free directory of The Mirror, the online version of the UK’s second-largest daily newspaper The Daily Mirror.

Position existing products as gifts even outside holiday seasons, and make your brand prominent on gift packaging.

Record a video to show your in-store experience and use it to peak visitors on social media.

Band together with other local shops in your area to create regional promotional activities.

Bring in experts for workshops to help draw in customers to your business, e.g. with tastings.

Get in contact with reporters from regional news outlets and invite them for one of your in-store events to report about.

Create a unique loyalty app for your customers with Appy Pie’s App Builder - no coding skills needed.

Turn your logo into a rubber stamp for hang tags, paper bags and written notes. Also consider loyalty card stamps for your shop. Check out getstamps.ca.

In need of a logo for your local business? Try LogoGarden’s free to use logo generator.

Celebrate! Constantly create event ideas to get the opportunity to invite your local community.

Partner with other local businesses. Find non-competing businesses who sell to a similar audience and become referral partners.

Have your coffee shop /cafe provided with free WiFi and announce it to Digital Nomads, list your space at Workfrom.

Berlin based shops, bars, restaurants in Berlin can list their local business for free in the town’s BerlinFinder.

Take advantage of a free Google My Business listing to get shown on Google Search and Google Maps.

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