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PR ON THE GO local business owners logo by artist Ewen Gur



Find actionable PR tips and inspiration in a do-it-yourself format.

Creative industries are more important than ever for innovation and economic output. In Berlin, New York, London and Singapore, creative industries and the digital economy are key contributors to economic growth and prosperity. These are also sectors that rely almost entirely on self-employed freelancers and small enterprises.

PRontheGO boosts publicity efforts for creative founders. The aim is to empower founders to take PR efforts in their own hands and spread the news about their ideas, inventions and innovations, even if they don’t have a big marketing budget at hand. Please find actionable PR tips and inspiration in a do-it-yourself format here.

local business owners boutique retail stores clubs restaurants bars galleries arts and leisure centres

Record a video to show your in-store experience and use it to peak visitors on social media.

Band together with other local shops in your area to create regional promotional activities.

Bring in experts for workshops to help draw in customers to your business, e.g. with tastings.

Get in contact with reporters from regional news outlets and invite them for one of your in-store events to report about.

Create a unique loyalty app for your customers with Appy Pie’s App Builder - no coding skills needed.

Turn your logo into a rubber stamp for hang tags, paper bags and written notes. Also consider loyalty card stamps for your shop. Check out

In need of a logo for your local business? Try LogoGarden’s free to use logo generator.

Celebrate! Constantly create event ideas to get the opportunity to invite your local community.

Partner with other local businesses. Find non-competing businesses who sell to a similar audience and become referral partners.

Have your coffee shop /cafe provided with free WiFi and announce it to Digital Nomads, list your space at Workfrom.

Berlin based shops, bars, restaurants in Berlin can list their local business for free in the town’s BerlinFinder.

Take advantage of a free Google My Business listing to get shown on Google Search and Google Maps.


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