PR ON THE GO • August 8, 2026

How To Get Started In PR For Fashion Designers

Six top PR tips for fashion designers

We compiled six tips and sources of inspiration to help fashion designers new to the market navigate the world of fashion PR.

From setting up an affiliate and referral program to reaching out to fashion journalists to introduce your brand, these steps will support your PR activities.

1) Substack Rising in Fashion & Beauty

An increasing number of fashion journalists and stylists from traditional media outlets are launching their own fashion newsletters on Substack. Substack Rising in Fashion & Beauty provides an overview of the top fashion writers and stylists on Substack to subscribe to and connect with.

Fashion & Beauty Media List

Pitch your brand to 2,300+ fashion journalists. PR ON THE GO provides you with a database in a spreadsheet containing 2,300+ fashion editor email contacts.

Get the PR ON THE GO Global Fashion+Beauty Media List here

2) Set up an affiliate & referral program

Add a referral program to your online store to encourage content creators to become brand ambassadors by offering them promo codes.

Impact.com is an industry-leading platform for partnership automation, including affiliate and referral channels. The plugin is compatible with your e-commerce platform. For $30/month, you can provide journalists and content creators with promo codes and link tracking.

Show that you're part of an industry-leading referral and affiliate platform.

3) Set up shop with Pinterest

Create product pins on Pinterest. These pins include real-time pricing, product availability, and information about where to buy your product.

Anyone with a business Pinterest account can tag products and create Product Pins. Use Pinterest's shopping solutions to upload your catalog and promote your products.

4) Submit your brand to The Quality Edit

The Quality Edit is curating the web's best brands for today’s discerning consumer. Submit your fashion brand for review and a potential feature here Contact the Editors .

5) Vogue Italia Contributor

Submit your fashion photos to Vogue Italia. Create the photogallery of your Show with Upload Your Show

6) FREE PR ON THE GO Feature

Share your journey of building your fashion brand in a free feature interview with PR ON THE GO. Find the interview questionnaire here to submit: The Fashion Designer Journey

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