The food and beverage industry, while vast, serves as one of the biggest and most important sectors in the world; shaping economies, public wellbeing, and consumer habits across the globe. These insightful reads provide exploration and discussion about the evolving nature of the food and beverage industry, as well as insight into the challenges being faced by each party in the food and beverage industry.

Whether you are a restaurant mogul or just getting started, these books are great reads to deepen your understanding and provide practical takeaways to apply to your everyday work and lifestyle habits while navigating the dynamic state of the global food and beverage industry.

We hope you enjoy our recommendations! Some may have been sent as samples, but all have been independently selected by our editors. FYI: PR ON THE GO and its publishing partners may earn a commission and/or other compensation from links on this page.

Innovative Trends Shaping Food Marketing and Consumption by Zahid Hussain, Ahmad Albattat, Fatima Zahra Fakir, Zhao Yi

Innovate Trends Shaping Food Marketing and Consumption explores what cultural, social, and economic trends are affecting the food marketing industry. It reveals what practices are transforming the international marketing process in relation to the food and beverage industry as well as consumption patterns throughout recent years. Zahcid Hussein covers topics relating to culinary marketing, consumption, social media, and waste management, making this read useful to food business owners, food marketers, and food researchers.

Megatrends in Agriculture, Food Industry and Food Markets: An Empirical and Holistic Approach by Henning Otte Hansen

Megatrends in Agriculture, Food Industry, and Food Markets offers an academically research-based approach to a holistic and natural overview of top megatrends in the agricultural and food industry over recent years. In addition to revealing these megatrends, they’re discussed in relation to how they affect the food industry in aspects of business management as well as the economic, industrial, social, and individualistic implications.

Food and Sustainability: Communication, PR, and the Culture of Responsibility by Martina Topić-Rutherford, Marija Geiger Zeman

Food and Sustainability: Communication, Pr, and the Culture of Responsibility explores a complete and diverse approach of sustainability in the food industry by sharing stories from communications, sociology, and fashion experts. By presenting information from a wide range of fields, Rutherford & Zeman piece together the commonality of food, sustainability, and dependability. This book will be released in February 2026, make sure to pre-order it now!

Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things by Anna Rogala, Renata Nestorowicz, Ewa Jerzyk

This book presents insight into the industry wide transformation of the food industry going digital. Through the exploration of how food supply chains, food marketing, and agriculture are being affected by this digital transition, exploring both the advantages and challenges being faced. This is a great read for conscious food enthusiasts, food industry moguls, and small business owners in the food and beverage industry. Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things is available for Pre-order now!

Consumer Attitude in the Fitness Food Market - Netnographic Research by Edina Lendvai, Beya Hachani

This book explores the world of consumer behaviors in the fitness food industry through analyzing authentic blogs of fitness influencers and bloggers. This book can serve as a great tool for food marketers marketing towards athletic individuals and owners of startup food and beverage businesses that want to break into this specific market.

Celebrity Chefs, Food Media and the Politics of Eating (Contemporary Food Studies: Economy, Culture and Politics) by Joanne Hollows

Celebrity Chefs, Food Media and the Politics of Eating dives into the intersection between food studies and media studies, offering a fascinating read into the impact of celebrity chefs on consumer behaviors and ideologies. Hollows also discusses how established celebrity chefs impact food practices through the lens of society, politics, and culture. This book is a great read for food PR specialists and small business owners in the food industry that want help establishing a signature, online influence.

The Political Relevance of Food Media and Journalism by Elizabeth Fakazis, Elfriede Fürsich

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