Trenice is a publisher and communications professional. Through publishing, training, and business workshops, she helps others to find their authentic voice and share their stories by becoming business owners and authors. Besides creating a positive networking environment for entrepreneurs and professionals, she discusses the development and sustainability of world-class business infrastructures that will benefit all, including the infrastructure of good leadership, systems and processes, and creative influencing.

Trenice is also the founder of Two Queens Media, Soigne’ + Swank Magazine®, Black & Ivy League, Chaina's Room, and HER Professional Society - all brands that promote and support community growth in business, education, and the media/publishing space. She is a Certified Name, Image, Likeness, and Business Coach. She received her bachelor's in English from the University of South Alabama, and she holds many professional and graduate certificates.

For PRontheGO, Trenice gives insights into her approach of PR work and tips for new entrepreneurs.

At Two Queens Media, you focus on brand-building opportunities for talents and companies - Can you please share some examples to get an understanding?

At Two Queens Media, our focus is on creating brand-building opportunities for talents and companies. We work with our clients to help them determine the best way to achieve their goals, and then we execute on those plans to help them reach their target audiences. We have a wide range of services that we offer, and we tailor each one to fit the specific needs of our clients. We believe that every talent and company has a unique story to tell, and we are passionate about helping them tell it in the most effective way possible.

We have a long history of helping influencers to partner with big brands. We have a team of experienced professionals who are experts in influencer marketing and know how to match influencers with the right brands. We pride ourselves on our ability to create long-lasting partnerships between influencers and brands that mutually benefit both parties.

• Some examples of how we have helped influencers to partner with big brands include:
• negotiated partnerships between influencers and brands
• created strategic marketing plans to help promote the brand through the influencer's channels
• managed campaigns from start to finish, ensuring that both the influencer and the brand are happy with the results

What are great opportunities or trends in branding /brand-building right now?

There are a number of great opportunities or trends in branding and brand-building right now. One of the most exciting is the rise of social media and the way it can be used to connect with customers and build relationships. Another is the rise of technologies like Augmented Reality and Virtual Reality, which offer new ways to engage with customers and create unique experiences. And finally, there is the increasing importance of data and analytics in understanding customer behavior and trends, and using that information to create better branding strategies.

What PR tools do you make use of at Two Queens Media apart from interview pitching?

At Two Queens Media we uses a variety of PR tools to generate interest and awareness for our clients. In addition to interview pitching, we also make use of product placements and events.

For example, we recently placed a client's product in a popular television show. This generated a lot of interest and awareness for the product, and resulted in a significant sales bump for our client. We also regularly coordinate events such as press conferences, product launches, and media networking events. These events help to generate buzz and interest in our clients, and ultimately help to boost sales.

You’re working with authors on their book promotions – At what stage should an author contact you, and what are the processes in book PR?

An author should contact Two Queens Media as soon as possible after the book is finished and ready for publication. We work with the author and publisher to create a publicity campaign that will generate interest in the book and help to get it seen by as many people as possible. Besides offering public relations, we also assist new authors to publish their books. We work to get media coverage for the book, which can include print, online, and broadcast media.

What is your best PR tip for someone wanting to make it in the entertainment industry?

There is no one-size-fits-all answer to this question, as the best PR tip for someone wanting to make it in the entertainment industry will vary depending on the individual's goals and objectives. However, some general tips that may be useful for anyone hoping to break into the industry include networking with key industry contacts, strategic use of social media platforms, and maintaining a professional and positive attitude.

Which brands do you advice to get involved in sports events?

There are a few different brands that I would recommend getting involved in sports events. Nike is always a good choice, as they are a huge sponsor of many different sports teams and events. Another good option is Adidas, as they also have a lot of experience with sponsoring sports teams and events. Finally, I would also recommend looking into Puma, as they have a strong presence in the world of sports.

Which opportunities for PR do entrepreneurs often miss out on?

Entrepreneurs often miss out on opportunities like product placement, media mentions, expert commentaries, and collaborations for PR because they don't know how to pitch their story to the media or they don't have the time to devote to a PR campaign. A good PR strategy can help entrepreneurs get media coverage for their business, which can lead to more customers and more sales. However, many entrepreneurs don't know how to create a PR strategy that will work for their business.

What should an entrepreneur provide so you can position him or her successfully in the media?

As an entrepreneur, you need to be aware of how you present yourself to the media. You need to provide the media with the information they need to tell your story in a way that is favorable to you and your business. By positioning yourself correctly in the media, you can increase your visibility and credibility, which can help you attract more customers and investors.

Thank you!

Connect with Trenice on LinkedIn.

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