Recently, AI made a curious entry into the fashion industry with the launch of Daydream AI, a platform designed to be your personal shopper. I spent the last week exploring the platform and adding my style preferences, sizes, and favorite brands. Not only has it introduced me to new items, but it has also exposed me to different brands. Daydream AI has been an interesting addition to my fashion styling journey. However, it has also made me contemplate the future of AI in the fashion industry.

I asked our PR and growth experts: How will AI evolve in fashion styling, and how can fashion brands use it to their advantage? What will this mean for those in the industry who rely on styling?

Here is the insight from our experts.

• AI to feed shoppers curated, personalized content
• AI-generated taste profiles
• Factors such as your calendar, the weather, your mood, and up-to-the-minute social media trends
• Real-time data on style preferences and sizing across demographics
• Shaping the market instead of simply responding to it
• Stylists will have more time to bring in creative input and high-contact service
• Demand prediction and reduced wastage for maximum sustainability
• AI streamlines the process of styling but leaves space for human imagination

AI to feed shoppers curated, personalized content

Emily Reynolds-Bergh, Owner at R Public Relations

"AI as a data analytics tool allows small businesses, startups, and professionals without data analytics training to better understand their customers. I expect, at first, AI will be used in fashion to analyze and predict purchasing trends, including styles, colors, at a hyper-loal level. Beyond that, AI will likely be integrated on most major fashion brands’ platforms to feed shoppers curated content that matches with their style and shopping habits. Shopping is about to become a lot more personalized."

AI-generated taste profiles

Nikita Sherbina, Co-Founder & CEO at AIScreen

"Tools like Daydream AI are part of a broader shift where fashion brands can use machine learning not just for product recommendations, but to anticipate mood-based styling, seasonal intent, and even forecast return risk based on past behaviors. This doesn’t replace stylists—it reframes their role from decision-maker to curator.

For fashion brands, the real win will come from integrating AI-generated taste profiles with in-store and digital touchpoints (think: “digital stylists” on signage or in-store mirrors). As someone watching AI evolve across industries, I believe fashion is just beginning to see its data become design."

Factors such as your calendar, the weather, your mood, and up-to-the-minute social media trends

James Allsopp, CEO at iNet Ventures

"The release of such services as Daydream AI imposes a breakthrough change in the interaction of technology with individual style. What started as simple recommendation engines has become highly advanced AI technology that knows personal preferences, body types, and brand-likes. In the long run, those tools will only get smarter by taking into consideration other factors such as your calendar, the weather around you, your mood, and even up-to-the-minute trends on social media, in order to serve you highly personalized fashion advice.

Fashion companies would benefit a lot by adopting AI-based tools. By being able to comprehend consumers in detail, the brands will be able to establish deeper associations with their consumers. Individual suggestions will also result in elevated conversion rates as well as a decreased number of returns. AI can also deliver more insights into the changing consumer behavior that can be used to predict the trends more precisely and properly manage the inventories. Since technology is gradually infiltrating the methods of shopping, the brands that utilize AI in the most effective ways can differentiate themselves by driving fluid, customized, and data-driven communication.

To the people whose profession directly involves fashion styling, the advent of AI might appear as a threat, yet it is rather a change. Although AI is really capable of delivering all the technical expertise of matching style, size, and preference, it is not able to come anywhere near the emotional maturity, cultural sensitivity, and innovation that a human stylist will contribute. AI will indeed be a valuable assistant to stylists who adopt the technology and will give them the freedom of leaving time-consuming tasks behind and, instead, concentrate on personal connection and storytelling while being able to exercise even more creative direction. The resistance to the shift will be hard on them, yet the ones who adapt will flourish in the industry that is growing fond of the combination of technology and human intellect.

The experience you had with Daydream AI captures the change coming to fashion more generally, where human tastes are combined with machine intelligence. Not substituting for the art of styling, AI supplements the fashion industry and makes it more inclusive, smart, and insightful."

Real-time data on style preferences and sizing across demographics

Ajinkya Thete, CEO & CMO at NeonXpert Custom Signs

"You know, I've been watching this AI styling trend closely, and honestly? It's not replacing human stylists - it's democratizing access to them. Think about it... most people can't afford a personal stylist, but AI gives them that guidance at scale.

For brands, this is huge. Actually, instead of guessing what customers want, they're getting real-time data on style preferences and sizing across demographics. Smart brands will use this to inform design decisions and inventory planning.

The stylists who'll thrive are those who lean into what AI can't do - understanding context, reading a room, knowing when to break the rules. I've seen this pattern before with other industries... the tech doesn't replace the experts, it just weeds out the mediocre ones.

My advice? If you're in fashion, start experimenting with these tools now. Figure out how they complement your expertise rather than compete with it."

Shaping the market instead of simply responding to it

Meera Watts, CEO & Founder at Siddhi Yoga

"I am highly enthusiastic about the existence of AI in the fashion realm and its unlimited opportunities. With Big Data and use of AI, you will be able to find more styles and brands you never thought about shopping, and it will be much more personal. As an example, I would like to be able to know the song that is not in my usual taste, AI can help me to know the song that I would never have chosen but would surely like.

In the case of the fashion brands, it will allow them to build customer profiles, besides being aware of what the customer requires before the customer is capable of defining it. Personally, one cannot not mention the tendency of the companies which apply the power of the AI in the prediction of the trend and response to it, which partially shapes the market instead of simply responding to it.

It has become a useful tool to the stylists as with the assistance of the AI, one can determine trends and new looks. Nevertheless, it cannot substitute the human bond, which the stylists build with the customers. Styling is an art of knowing what the preferences and the body language are. AI will make us work smarter and pair it with personal touch, makes great styling."

Stylists will have more time to bring in creative input and high-contact service

Emily Demirdonder, Director of Operations & Marketing at Proximity Plumbing

"Daydream AI is transforming the fashion experience of consumers by making it personalized through shopping. It is not merely recommending products based on the past preferences but getting familiar with user preference and adjusting suggestions to it. The technology makes consumers discover new brands that they would not have known otherwise. The introduction of AI as a shopper offers a greater insight into personal tastes, sizes, and requirements, opening new opportunities to redesign the usual retailing.

In the case of fashion brands, they will benefit because the AI can be used to predict trends, stock inventory, and target customers. Having access to large data, these brands have a chance to better their marketing approaches by being able to predict consumer behavior. With the further development of AI, the human component in styling will not become valueless, but the interactions between stylists and clients are going to alter. Technology may be used to address numerous repetitions so that professionals will have more time to bring in creative input and high-contact service."

Demand prediction and reduced wastage for maximum sustainability

Kira Byrd, Entrepreneur & Chief Accountant at Curl Centric

"AI will keep developing by providing more customized experiences. It will assist brands to forecast the patterns, suggest products, and even personalize collections according to personal tastes. It also helps in the control of inventory through demand prediction and reduced wastage, as well as maximum sustainability. With the knowledge of how customers behave, AI can assist brands to remain competitive, improve customer loyalty, and drive sales, so that the shopping process becomes more efficient and pleasant to all people involved.

AI will not replace stylists but will serve as a useful tool to them. Even though AI can propose garments and explore trends, it is unable to duplicate the creativity and individualism that stylists bring to the table. The work of stylists could be made more efficient with the help of AI, which would suggest an outfit in a short period and assist in trend analysis. This will save the stylists time to concentrate on the demands of their clients and develop more personalized styles. Through AI, stylists will be able to keep up with new trends and make more specific and targeted suggestions to the clients, boosting their credibility, and still needing human intuition to nail the styling."

AI streamlines the process of styling but leaves space for human imagination

Dr. Nima Azarbehi, Physician & Founder at Melt Aesthetics and Liposuction

"AI in fashion, will not only extend but will also become more personal and informative in the future. With AI collecting information about the preferences and trends of people, it will assist fashion brands in developing an even more personalized shopping experience. The technology allows brands to provide personalized product suggestions, make forecasts about new trends and improve their stocks.

To the people in the styling industry, AI can be an effective tool to support their work. It could assist stylists in getting to know their clients better and suggest clothing to fit their specific style. Although AI can help streamline the process of styling, it leaves a space for human imagination, making it clear that the personal approach is still important above all.

Fashion brands can and must use AI to serve their customers more conveniently, and stylists can utilize it as a tool that will increase their capacity to provide high-quality, personalized styling services."

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