Over the years, Substack has grown due to the convenience of writers creating and distributing their work directly to their audiences via email.

Many journalists, industry experts, and independent writers use Substack to build direct relationships with their audience outside of traditional media outlets. Beauty writers on Substack often work as independent journalists who can provide unfiltered perspectives on industry trends, company practices, and insider information that traditional beauty media might not cover.

Want to stay up to date on topics such as industry ethics and ingredient science? Here’s a list of beauty writers to watch on the popular newsletter platform.

Jessica DeFino​

Jessica DeFino is an award-winning beauty reporter and critic (The New York Times, Vice, Vogue). She writes the Guardian's beauty advice column, Ask Ugly, and has been called "the woman the beauty industry fears" by the Sunday Herald.

Dr Michelle Wong​

Dr. Michelle Wong is a chemistry PhD, science educator and cosmetic chemist, and shares her insights on Substack to help us figure out which beauty products are and aren't worth buying, using science.

Jamie Rosen​

Writer, editor, founder with a weekly newsletter inspired by beauty texts. Focused on what actually works, from serums to surgery.

Anita Bhagwandas​

Anita Bhagwandas is an award-winning beauty journalist writing about beauty standards, culture and identity. She’s the author of UGLY: Why the world became beauty-obsessed, and how to break free (Blink)

Bethany Paris Ramsay​

Essays at the intersection of Beauty, Brand & Becoming. 360 Marketing Consultant, Brand Strategist & Co-Founder of The Beauty Brief.

Emily Morello​

Emily Morello is a journalist, RUSSH editor, copywriter, content strategist and social media creator. She has worked in media for almost 10 years, working for brands like Vogue, Byrdie, Harper’s BAZAAR, Grazia and The Sydney Morning Herald.

Nina Ubhi​

Nina Ubhi is a beauty expert and educator. For over a decade, her work has appeared in various publications, including Harper's Bazaar, Elle, and Vogue Arabia. She has been a celebrity makeup artist for over 20 years.

Sydney Wingfield​

Sydney Wingfield is a freelance journalist who writes about the business of the beauty industry and women's sports news. Bylines in Cosmo, InStyle, Popsugar, The Cut, and more.

Geri Hirsch

Somewhere between deep thoughts and good lip balm recs. Geri Hirsch writes about the messy, magical in-between of life.

Fawn B.​

Writes about skincare, anti-aging, & cosmetic chemistry from an unbiased, evidence-based perspective

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