PR ON THE GO June 2, 2024

Celebrating Collaboration and Support: Introducing International Business Bestie Day

In an exciting development for the entrepreneurial community, Trenice J. Brinkley and Lynnecia S. Eley, founders of Eta Rho Sigma Sorority, Incorporated, have officially launched International Business Bestie Day. This global celebration, set to be commemorated annually on August 23rd, is dedicated to honoring and highlighting the significance of entrepreneurial collaborations. With a focus on women in business, this initiative underscores the power of teamwork, accountability, and sisterhood in achieving professional success.

Trenice J. Brinkley and Lynnecia S. Eley headshot

Trenice J. Brinkley and Lynnecia S. Eley

Trenice J. Brinkley and Lynnecia S. Eley had been best friends since high school, sharing dreams of success and a determination to break barriers. They knew that women of color needed a platform specifically designed to address their unique needs, provide resources for growth, and foster a strong sense of community. With a shared passion for business and a desire to make a difference, Trenice and Lynnecia founded Eta Rho Sigma Sorority.

The Genesis of International Business Bestie Day


International Business Bestie Day was born out of the dynamic partnership between Trenice and Lynnecia, who are affectionately known as “ChiLynn” or “The Queens.” Their journey from high school friends to business partners is a testament to the transformative power of collaboration and mutual support. They have been at the forefront of empowering women in business through their brand, Two Queens Media, launched in 2020. This year marks the first time the celebration extends to a global audience, inviting women worldwide to join in the festivities.

“We started celebrating this day in 2020 when we launched our parent brand Two Queens Media and finally, this year in 2024, we are inviting everyone globally to celebrate this day annually with us,” said Trenice. “From high school friends to business partners, Lynnecia and I have always believed in the power of collaboration. International Business Bestie Day is our way of celebrating and inspiring the incredible partnerships that drive women in business to new heights. We are thrilled to invite women from all over the world to join us in this annual celebration of teamwork, accountability, and sisterhood.”



The Significance of Business Bestie Day


The essence of International Business Bestie Day lies in its celebration of the unique bonds formed through business collaborations. For many women entrepreneurs, having a “business bestie” means having a partner who understands their vision, shares their challenges, and celebrates their successes. These partnerships often result in innovative projects, increased accountability, and a stronger sense of community.

Lynnecia added, “Business Bestie Day is more than just a celebration; it’s a testament to the strength and impact of women supporting women. Trenice and I have witnessed firsthand how powerful these partnerships can be, and we are excited to extend this celebration globally. Together, we can achieve remarkable things and continue to pave the way for the next generation of women leaders.”



About Eta Rho Sigma Sorority


Eta Rho Sigma Sorority, Incorporated (ΗΡΣ) was established by Trenice and Lynnecia with a mission to create a supportive network for BIPOC women in business. This non-collegiate business sorority is dedicated to uplifting and empowering women entrepreneurs, providing them with the resources and support needed to thrive in their professional endeavors.



Empowering the Next Generation


As mothers, entrepreneurs, authors, and award-winning leaders, Trenice and Lynnecia exemplify the success that can be achieved through strong collaborative efforts. Their initiative, International Business Bestie Day, aims to inspire other women to seek out and nurture their own business partnerships. By celebrating this day, women entrepreneurs around the world are encouraged to recognize the value of their collaborations and the incredible impact they can have on their careers and communities.

International Business Bestie Day is set to become a cornerstone event in the entrepreneurial calendar, fostering a spirit of unity and mutual support among women in business. As we look forward to August 23rd, we invite startups and creative founders to join the celebration, honor their business besties, and embrace the power of collaboration to achieve new heights in their entrepreneurial journeys.



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