PR ON THE GO May 24, 2023

Collaboration vs. Competition: What Can Entrepreneurs Learn From Each Other?

PR Advice

Julia Voloshchenko portrait

Public Relations Specialist in IT with 4+ years of experience. With excellent communication and strategy skills, Julia helps technology companies spread their message to major media outlets.

Sometimes the engine of progress is competition. But it is important to note that it is healthy competition: no negative points and discussions, no black PR. But competition can also be turned into collaboration. It will give you and your business an advantage.

Instead of competing with a competitor, you can interact with them and learn something new. But what, exactly?

A new approach and a fresh look at the industry

You and your competitor may have different starts and different start-up conditions. But in spite of them, you still became successful and ended up at the same point. Discussing your startup can be an inspiring example for others as well as interesting information for you.
Talking together can be interesting for those who want to get into the industry but don't know where to start. Show that startups can be different, as can working approaches, but they will lead to success one way or another.

Collaboration expands the boundaries and allows us to attract new audiences

To create a surprise effect and shake up the industry — make friends with your colleague, have a joint conference or webinar, learn each other's tricks, or expand your list of acquaintances. Plus, the audience will probably be interested in learning something about the new person.

PR ON THE GO Media Lists: Carefully curated journalist contacts and verified email addresses.

Be an example to your competitor or let him be an example to you

Sometimes you don't have to start out as a friend of your industry peers. It's enough just to observe their development and stretch yourself after them: improve your qualifications, expand your geographic presence, attend thematic events, and more.

You can learn such qualities as multitasking or responsibility just by watching professionals in your field.

Everyone probably has an idol or someone they look up to. You can look up to your colleagues in your field. For example, you may like some of the qualities that help your colleague excel; you may like his approach to doing business or the way he has built his personal brand.

These incentives can help you move in the same direction. Healthy competition and collaboration is, above all, about developing yourself and your growth, both personally and professionally.

Mutual cooperation is a benefit for two people

We learn something new from our friends and colleagues, adopt some habits or interests. So why not consider mutual cooperation as a discovery of new interests, a new circle of acquaintances and expansion of the horizons? In addition, collaborative collaboration is a great way to increase visibility and develop a personal brand.

As you can see, communicating together expands horizons and opens up new possibilities. Taking advantage of them means discovering a fresh perspective on the industry and gaining a lot of new information.


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