As we all know, TikTok is a growing platform used in day-to-day life, creating not only content trends but also fashion trends. Sometimes, for inspiration, I search for ideas from fashion TikTok creators to create a mood board for future outfits.

Fashion Influencers have become at-home quick style gurus for viewers and inspirations for those seeking style tips.

I asked our PR and growth experts: Which Fashion TikTok influencers do you think are leaving their mark in fashion styling, and what do you see is the future of this platform in the fashion world as well as its growing influencers?

Here are the experts' insights.

• The rise of community-led fashion
• Individuality is emphasized
• Creators who understand the shopping experience of the average consumer
• TikTok creators are the new fashion editors and stylists
• Styling challenges, thrift flips, and get-ready-with-me tiktoks
• TikTok's role as chief micro-trend incubator
• The future? Creators influencing what designers make
• They don't show you what to wear, they show you why it works
• TikTok is reviving archive fashion

The rise of community-led fashion

Dr Trenice Brinkley, Publicist at Two Queens Media

"TikTok has officially become the fashion world’s favorite playground, and baby, the girls (and the guys) are eating it up! From turning pajama pants into high-fashion statements to teaching us how to thrift like a pro, fashion influencers on TikTok have rewritten the rules on what it means to be stylish and relatable.

I love diving into FashionTok for inspo, it’s like having a personal stylist in your pocket. I’ll scroll for a good 20 minutes and come out with a full Pinterest board of looks I didn’t even know I needed. Creators like De’arra Taylor are the epitome of “it girl” energy that’s polished, bold, and always on trend. Wisdom Kaye? A whole fashion editorial every time he posts. Ciera Nix, Ellie Talks Money (yes, financial fashion is a vibe), and Taylor Cassidy gives that mix of style and substance that sets trends, not follows them. And let’s not forget Sydney Bell and Achieng Agutu, who serve curves, confidence, and couture without apology.

As for the future? TikTok is turning everyday people into global trendsetters overnight. The power has officially shifted from magazine covers to mobile screens. We’re watching the rise of community-led fashion, where originality and confidence are the new couture. And with TikTok’s ability to launch micro-trends in seconds, I see fashion brands leaning hard into creator collaborations and “real people” campaigns. So yes, TikTok isn’t just changing the fashion game, it’s running it."

Individuality is emphasized

Matthew Tran, Engineer & Founder at Birchbury

"The fashion world is changing, and TikTok is doing it rapidly. These influencers are not merely modeling clothes, but they are initiating a trend, like Wisdom Kaye, for example. He has a knack of fusing street style with high fashion and styles that feel new and accessible. The immediacy of feedback on TikTok is what causes trends to go viral in real-time. When a certain influencer strikes the right chord, his style may become viral within just a night and brands are not blind to this phenomenon

It is not only regarding fast fashion. TikTok is personalizing style, and individuality is emphasized. Audiences are moving towards influencers who seem real and relatable rather than only polished. The people who will be leading the pack in the coming few years will be those influencers who can create actual communities, and not simply audiences. The future lies in establishing closer relations with the followers, rather than mere selling of products. TikTok is the place where creativity and opportunity collide, and the creators who are able to enter this field will transform the fashion industry."

Creators who understand the shopping experience of the average consumer

Emily Reynolds-Bergh, Owner at R Public Relations

"Styling with Kenzie is a great example of a fashion TikToker leaving her mark on the industry. Kenzie specializes in approachable fashion, and some of her content series include identifying what to buy and what to skip at popular stores like Gap, getting dressed for events, and makeovers with individuals of all different ages and sizes.

Creators like Kenzie will be here for the long-term because they understand the shopping experience of the average consumer–they aren’t buying designer or going clubbing in New York City every weekend. Her content is real, authentic, and relatable."

TikTok creators are the new fashion editors and stylists

Moattar Ali, VP of Marketing at HARO Link Builder

"TikTok has radically shaken conventional fashion gatekeeping by leveling the playing field and democratizing style power. The app's algorithm is not interested in follower numbers or industry trends it boosts genuine content that connects with users. This means that every day, people can instantly become fashion experts, something that is not possible on conventional media or even other social media platforms.

My company recently compared campaign performance metrics between a range of platforms, and we discovered that fashion content on TikTok drives 3x higher engagement rates compared to Instagram Reels for similar fashion brands. What is so remarkable is that not only do TikTok viewers watch fashion content, but they also spell. TikTok Shop statistics show that 45.5% of U.S. TikTok users will be willing to purchase on the platform in 2025, and fashion drives high percentages of TikTok Shop's gross merchandise value.

The most effective are not necessarily the million-followers kind. Influencers such as Remi Bader have gained tremendous influence by presenting raw hauls that show how clothes fit actual body shapes. Sara Campz' aesthetic gained popularity by doing unfiltered, unorthodox styling that defies the conventional rules of fashion. Julian Carter is the best example of the new influence of varied voices, namely Black creators who are rewriting the discourse of menswear.

Fashion's destiny on TikTok is its intersection with commerce. With 68% of shoppers open to shopping on TikTok Shop and 41% of shoppers who say social media compels them to purchase clothing, who have already tried and loved shopping on the platform, we're witnessing the emergence of actual social commerce. Fashion brands that don't embrace this trend will compete with creators to show, sell, and ship fashion must-haves on the same app.

TikTok has replaced classic six-month fashion cycle with micro-trends that can appear and vanish in weeks, forcing brands to be more reactive than ever.

That transition is the biggest revolution in fashion advertising since the invention of fashion magazines. The creatives who are thriving on TikTok are not only influencers—they are the new fashion editors, the new stylists, and the new tastemakers in one."

Styling challenges, thrift flips, and get-ready-with-me tiktoks

Tom Jauncey, CEO at Nautilus Marketing

"TikTok has completely reversed the traditional prolonged process of trends. Now, the whole idea of create, manufacture, and market by a fashion house no longer exists - the emergence of trends goes above the grassroots now, raw and democratic. With the likes of Wisdom Kaye, Nava Rose, and Clara Perlmutter is changing style before our eyes. They are not merely styling clothes - they are telling stories and creating identities and aesthetics.

The most beautiful thing about TikTok is how it empowers Gen Z to curate, remix, and in a sense, own their style story. Digital stylists have come forward with features like styling challenges, thrift flips, and get-ready-with-me-type videos - all serving as a relatable, real-time fashion spot.

In my opinion, TikTok will be the key download for new designers and fashion subcultures. It is sort of anti-glamorous because expression is the very essence of it. So, influencers on this platform have to abandon the notion that they merely influence - they are incubating the evolution of fashion identity."

TikTok's role as chief micro-trend incubator

Brandon Chopp, Digital Manager at iHeartRaves

"Fashion TikTok influencers like Wisdom Kaye, Bella Poarch, and Nava Rose are rewriting the rule book one reel at a time. Kaye marries high-fashion silhouettes with gritty streetwear layers, and the result feels both polished and playful. Poarch leans on pop icons and punk silhouettes, a formula that lands squarely with the Gen Z crowd. Rose, by contrast, stitches thrift finds into DIY outfits and positions herself as an advocate of sustainability and conscious fashion.

TikTok’s algorithm gives emerging influencers a platform to go viral overnight, democratizing fashion influence. With this, the control that once resided exclusively with magazines and television producers has quietly moved into the hands of creators who speak directly to niche audiences. The platform's bite-sized clips lend themselves to quick styling tips, haul reveals, and unpolished behind-the-scenes glimpses, so trend hunters now treat it as their first stop.

TikTok's constant evolution suggests it is edging toward the role of chief micro-trend incubator across social media. Many now describe the app as a rapid prototyping space for bold, interactive marketing. Influencers will increasingly collaborate with brands to co-create collections, which will no doubt further blur the lines between creators and designers."

The future? Creators influencing what designers make

Marija Jukic, Digital PR Specialist at Digital Silk

"TikTok completely flipped the fashion script because brands aren’t setting trends anymore, creators are. Leonie Hanne is serving runway looks on the street, Brittany Xavier blends designer with sneakers like it's second nature, Sara Camposarcone rocks full-on maximalism with zero fear, and Remi Bader is out here making brands rethink their sizing by just keeping it real.

And then you’ve got Wisdom Kaye, Nava Rose, Charles Gross, fashion creators who feel more like stylists, entertainers, and storytellers all in one. Wisdom mixes high fashion with anime vibes and somehow makes it work every single time. These creators aren’t following the rules; they’re rewriting them, and TikTok’s algorithm is built to boost that kind of originality fast.

Trends like 'blokecore,' 'clean girl,' and 'coquette' go viral before a brand even sketches a collection. Thrifting is now cooler than shopping new, and that whole “effortless but actually well-planned” look is the vibe—think oversized blazers, vintage tees, layered accessories, all looking like you didn’t try (but obviously you did).

Officewear? Dead. It’s all about comfort, personality, and pieces you can mix without thinking too hard. Fashion on TikTok is fast, messy, and way more fun. The future? Creators influencing what designers make, not the other way around. Brands aren’t leading anymore, they’re catching up."

They don't show you what to wear, they show you why it works

Matias Rodsevich, Founder & CEO at PRLab

"Creators like Wisdm8, Nava Rose, and Freddie Ransome are doing more than outfit inspo, they're making fashion feel accessible and personal. They don't show you what to wear, they show you why it works, how to style it for your body or mood, and they bring personality into every frame. TikTok isn't setting trends, but making fashion feel more like community and less like a runway. I think in the future we'll see more micro-stylists like creators with tight-knit followings who shape taste in specific niches. Brands that treat these creators like collaborators, not just ad space, will be the ones that stick."

TikTok is reviving archive fashion

R. Couri Hay, Co-Founder at R. Couri Hay Columns

"As someone who's chronicled fashion from the Warhol era to today's digital revolution, I've witnessed TikTok changing how style influence flows. Unlike traditional fashion media, where I've contributed for decades, TikTok operates without gatekeepers, allowing raw creativity to flourish.

TikTok creator Wisdom Kaye stands out with his breathtaking range, effortlessly moving between avant-garde and classic menswear with an editorial eye that would impress my old Interview colleagues. Remi Bader has redefined plus-size fashion content with her refreshingly candid "realistic hauls" that speak truth to an industry I've seen struggle with authenticity.

The future of TikTok fashion lies in its ability to collapse time between runway and reality. When covering Fashion Week for various publications, I'd watch trends take months to reach consumers; TikTok now accelerates this to days. The platform is also reviving archive fashion in ways I find fascinating—young creators finding and styling vintage pieces that I remember from their original debuts.

What's most is how TikTok has regionalized fashion influence. After 40+ years observing New York's style scene, I'm now seeing incredible fashion voices emerging from previously overlooked American cities and global communities, creating a more democratic fashion ecosystem than anything I witnessed in my early media days."

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