It’s a great feeling to know that your PR efforts are paying off and journalists are interested in your story. However, after a few interviews, you might find yourself giving the same answers repeatedly. This can make your interviews unexciting and repetitive, leading to missed opportunities to make a lasting impression on your audience.
In this article, we’ll discuss how entrepreneurs can make their media interview answers exciting.
As an entrepreneur, media interviews present an excellent opportunity to showcase your knowledge, expertise, and experiences to a wider audience. It's a chance to share your stories, impart valuable advice, and provide insights into your industry. However, to stand out and make your media interview answers exciting, you'll need to approach each interview with a fresh perspective and unveil a unique part or angle of your story.
To emphasize the importance of making media interview answers exciting, we reached out to two PR experts for their tips on how to prepare for your interviews. Here are their insights:
Julia Voloshchenko, a PR expert at Usetech, says: "People love to hear stories and learn about successes and mistakes. Share your personal cases more: how did you achieve your results? What helped you? What was the starting point for your career? Maybe you were inspired by a person or a book? These all sound more interesting than mundane answers about going to university. Share tips that people can use right now. Then your story is guaranteed to stay in people's minds for a long time. Prepare a selection of inspirational books or films that you can recommend to your audience. And before the interview, inspire yourself by watching TED Talks."
Paige Arnof-Fenn, the founder and CEO at Mavens & Moguls, adds, "The most relevant and successful brands today are storytellers and content creators who find the right words and pictures to create interest for their products and services. People do not remember facts and figures, but if your interviews, pitches, and press releases tell them a story that touches them emotionally, you get their attention, and they want to hear more. People need to be educated, informed and/or entertained, so I love to figure out how best to tell a story in a way that makes people pay attention and breaks through the noise. When you share what you know -- your passion, your war stories, the good, bad and ugly -- the content will flow and pour out of you. The stories will be exciting, interesting, and the lessons will be real. People will remember you and come back for more."
So, as an entrepreneur, it's crucial to think about your personal experiences and the stories you can tell when you give interviews. By telling these stories in an authentic way, you will connect emotionally with your audience and make your media interview responses exciting and memorable. Don't just stick to the mundane answers about your education or background, but dive into your personal cases, successes, and mistakes. Share tips that people can use right now, and recommend inspirational books or films that you believe will help your audience. By using storytelling effectively, you can differentiate yourself from your competitors and establish yourself as a thought leader in your industry. So, when preparing for your next media interview, think about how you can tell your story in a way that educates, informs, and entertains your audience.
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Once you're determined to work on the quality of your output in media opportunities, we would like to recommend you to closely observe the interviews and thought leadership commentaries of established entrepreneurs who likely have advanced public relations experience. These entrepreneurs worked with PR experts and have been featured in the media for years, and even centuries, and have a wealth of experience when it comes to captivating audiences.
You'll notice that established entrepreneurs that are highly featured in the media often make market predictions or bold statements about how the future in their field or in the world overall will look like. This approach captures the reader's attention, and their predictions often get cited by several media outlets.
As an entrepreneur, you can also leverage your data and experience to make your own predictions and observations, which will make your media interviews more exciting and compelling. By sharing your insights and predictions, you can differentiate yourself from your competitors and establish yourself as a thought leader in your industry. So, don't be afraid to make bold predictions based on your data and experience. You never know, your predictions might just be the next big thing in your industry.
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