PR ON THE GO May 19, 2023

Breaking Free from the AI Paradox: Embracing Authenticity and Unleashing Human Ingenuity

PR Advice

VG Wort
Melanie Marten The Coup portrait

Author: Melanie Marten, The Coup

A public relations consultant with 15 years of experience under her belt, Melanie empowers purpose-driven people and brands to make their voices heard, for messages that aim to leave a legacy.

With The Coup, she created a large portfolio of global media coverage for startups, brands, global enterprises and their thought leaders.

The AI paradox: the more we automate, the more imperative it becomes to keep the human element present.

The vast capabilities of AI technology enable innovative content creation, marketing automation, and data-driven decision making. However, as a public relations professional, I see more and more creators, creatives, and entrepreneurs feeling blocked in their efforts to create content, either as a form of entrepreneurship or to promote their startup, their business, or the tools they've built. The blockage unfolds at different stages of an individual's journey of discovery into the seemingly endless tasks that can be taken over by artificial intelligence. The block comes as the following thought: If AI can do this better than I can, why bother producing and promoting content, be it written, spoken, or visual?

We are prompted to upskill to create the perfect prompts. We are being asked to tap into our inner genius by being authentic, by having the courage to be our true selves. This would lead us to true greatness, and nothing else matters now that artificial intelligence is taking over the routine tasks. As we share our latest prompts hacks to steer artificial intelligence to take over our output, we've noticed that hiring is stopping, investment is stopping, and large parts of the business world are holding their breath and not investing in human capital anymore, but in integrating AI into all of our business models, business products, and business processes.

It can be easy to be blocked from taking action when the new world is just unfolding. How can I be a genius when all I need is the perfect prompts to create genius? Here I share three inspirational ideas for getting back to producing output by pointing out practical, non-genius but down-to-earth ways that artificial intelligence cannot yet cover.

1. Create Hybrid Value Synergies

It is true that right now is the perfect time in history to pursue your own personal interests. The trick is to combine them with your business expertise and create hybrid value synergies. To give you examples: You can translate a passion for learning martial arts and adapt it to business products to create hybrid value synergies for product descriptions and promotional copy. I am a PR professional and a fitness junkie. I could create fitness challenges as a PR tool for my clients. This doesn't just work with content creation, but with entire products. My love for movies and athletics led me to announce The Athletic Coup, a pioneering film festival about amateur athletes and niche sports. Whatever you want to study or pursue as a personal hobby, do it now. Use your passion and expertise from your personal interests and build hybrid value output.

2. The Medium Is The Message

An almost forgotten treasure is Canadian communication theorist Marshall McLuhan's 1964 book in which he published the phrase "The medium is the message". Insiders know that the book was first published with a spelling error, saying "The medium is the massage". The correct version, however, means that the form of a medium is embedded in the message, creating a symbiotic relationship in which the medium influences how the message is perceived. In simpler words: You still choose the medium in which you publish your message. It is a message in itself if you choose to focus on Facebook, where you reach the baby boomer masses awaiting retirement, or if you publish on Hackernoon, where you can be your nerdy self and reach other niche content seekers. By the way, and as a matter of self-promotion, this is where we come in with PRontheGO and provide a phletora of publishing opportunities here for you to master the medium of your choice.

PR ON THE GO Media Lists: Carefully curated journalist contacts and verified email addresses.

3. Create Your Own Language (Slang)

As I read through the 1811 Dictionary of the Vulgar Tongue shared by the Project Gutenberg bookshelf, with 19th century slang terms like "The man is in his altitudes," meaning he is drunk, I realized that we still have the ability to take words and phrases and give them new meanings. This is what authors and songwriters in oppressed countries have done and still do. I am aware of this because I come from the former GDR, the east side of Berlin, and I still have a little insight from my family members who are older than me. Think of Nena's song "99 balloons". We don't need to feel oppressed by artificial intelligence to prompt ourselves to create new phrases or whole new words. Most families share insider phrases. I think you should give it a shot if you can come up with a term to describe something in a new wording, but where everyone can still understand what you mean. By the way: This has always been the secret sauce of top marketers - not relying on established keywords, but creating entirely new terms to describe their products. To give you an example: You could use "Knock yourself out" instead of "DIY" or "Set an anchor" for "Make yourself at home“.

Let’s hear from you!


Subscribe to our growthhacking newsletter.

Follow the latest PR hacks from our experts.


The Entrepreneur's Source For Global Prime PR Hacks.