PR ON THE GO • August 13, 2026

The Best Ways To Improve Your Brand’s PR

Public Relations

Every business needs to consider its public relations as these will have a direct impact on its success. How the public perceives you will determine your reputation, which is key when it comes to attracting and retaining customers.

It can be hard to improve your public relations but very quick to destroy, which is why it is helpful to be aware of a few tips for improving your PR. If you combine a few of these together, you should notice positive results before long and have a solid platform for success for your business.

Interested? Keep reading to discover how you can improve your PR.

Contribute to a conversation

Emily Reynolds, Owner at R Public Relations

"I think one of the best things a founder can do is to stop thinking about PR as promoting a product and start thinking about contributing to a conversation.

The brands that earn lasting attention usually have a clear point of view, share useful insights, and consistently show up where their audience is already looking for information.

Strong relationships, authentic storytelling, and delivering on your promises will always outperform chasing headlines or the latest trend."

Publish your own studies, share customer stories, comment on industry tendencies

Deepak Shukla, Founder & CEO at Pearl Lemon PR

"PR is not an activity which begins with a cold call to the journalist; it starts with something that is actually interesting enough to write or talk about. Companies that have good media coverage usually publish their own studies, share customer stories, comment on industry tendencies or express some kind of opinion.

Journalists and consumers like those who create value, not those who just advertise themselves. Moreover, do not limit yourself by media coverage. All media appearances, whether that’s podcasting, review sites, or coverage from other companies, will enhance your company’s credibility. Good public relations efforts have a snowball effect, which impacts SEO, sales, partnering, and brand reputation. If you turn into an authority on some topic, publicity will become a consequence of that."

Standing out is about being specific.

Jodi Lynn Karpes, Owner at GreenQueen PR

"Building credibility is critical, and many clients want to go from the back row to center stage in a few months. Think of your own reputation, through the stages of your life and how it has shifted. You build a solid reputation by being it.

Improving your brand's PR is simple. Be yourself.

"In a market where everyone sounds the same, sameness is the real problem," shares GreenQueen client RUKE from Game Changers Club. "The internet is filling with content that reads identically. Same headline, same tips, same tidy close, most of it shaped by the same AI models. Standing out is about being specific." And by being real.

Improve your PR by getting precise on your messaging. Relevant and precise pitching is where the power is.

Then repurpose your earned media everywhere. A feature in a publication carries weight no ad can buy. Weave it into conversations, decks, newsletters and social channels. Surprise comes from being unmistakably yourself, consistently, in public. That is what makes people stay."

Be A Positive Presence In The Local Community

Melanie Marten, Owner at The Coup Public Relations

"One overlooked way to greatly improve your brand's public relations is to become a positive presence in the local community where your business is headquartered. Getting involved with the local community can raise your profile far beyond your area through positive storytelling and word of mouth, helping you build a positive reputation for your brand. There are many ways to achieve this, such as hosting or attending events, participating in local initiatives, partnering with local businesses, collaborating with schools, and raising money for local causes."

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