PR ON THE GO • August 10, 2026

Top 15 Tools for DIY PR

Startup PR 1x1

As communication evolves and the pool of DIY PR opportunities increases, it becomes more important for startups to master the right tools to gain or maintain relevance.

Keeping up with the latest trends and automating routine processes requires using various programs and extensions.

Below, we share valuable tools to help make your work easier and more systematic.

• Platforms for working with journalists and media requests
• Platforms for submitting your founder interview or expert articles
• Platforms & tools for referrals and affiliate marketing
• Platforms that help you design for audience engagement
• Platforms for monitoring brand mentions and your brand's digital footprint overall
• Platforms that help you create crisp content
• Increase your backlinks and build your AI discovery

Let's get going, shall we?

Platforms for working with journalists and media requests

One of the primary tasks in PR is working with journalists and responding to their inquiries. To talk about your startup, it is essential to always keep your finger on the pulse and respond promptly to incoming inquiries. The following tools will help you do so:

1. MentionMatch

Register as a source and contribute to articles about entrepreneurship by answering the journalist requests of MentionMatch .

2. Featured

Answer questions from content creators about your expertise and get published on business online media with Featured .

Platforms for submitting your founder interview or expert articles

There are several entrepreneurship outlets that feature startups and their founders' journeys, or publish your expert articles. Submitting your interviews is a great way to build references for future pitches to journalists.

3. Authority Magazine

Authority Magazine features interviews with entrepreneurs who have exciting stories to share. Find their interview topics and how to submit here .

4. IdeaMensch

Submit your founder story in an interview with IdeaMensch , a community of entrepreneurs.

Platforms for referral and affiliate marketing

Affiliate and referral programs build real word of mouth before press even notices you exist.

5. Impact.com

Add a referral program to your online store to encourage content creators to become brand ambassadors by offering them promo codes.

Impact.com is an industry-leading platform for partnership automation, including affiliate and referral channels. The plugin is compatible with your e-commerce platform. For $30/month, you can provide journalists and content creators with promo codes and link tracking.

6. Dub.co

Dub.co is an established link attribution platform for short links, conversion tracking, and affiliate programs.

7. Testimonial.to

Feature client testimonials for brand trust. Start collecting video testimonials with ease with Testimonial.to. Get 15% off with this link .

Platforms that help you design for audience engagement

Setting your startup up for audience engagement not only increases conversions, but also improves your overall startup ranking, which is important for gaining the attention of journalists.

8. Cursor

Turn ideas into code faster: Cursor builds ambitious software projects, but also designs your frontend. Get 50% off with this link .

9. Poper

Build AI-powered forms, quizzes, popups, and widgets that capture leads and drive sales with Poper . Embed on your site or share anywhere.

Platforms that help you create crisp content

You have 100% control over your output. These tools help you create crisp content for attention, from expert articles to podcasts to educational videos.

10. Descript

Podcast editing: Use Descript's AI to fix mismatched tones, enhance lackluster dialogue, or remove background noise when recording podcasts and screens.

11. PremiumBeats

Get royalty-free music to power your video marketing by PremiumBeats by Shutterstock .

12. Spotify for Podcasters

Give your brand a voice - Create a podcast with Spotify for Podcasters .

Increase your backlinks and build your AI discovery

Backlink building increases your relevance and ranking in Google search and AI results. These platforms help you improve:

13. SEMRush

Use SEMRush to find unlinked brand mentions and to build your AI discovery.

14. MOZ

Use a backlink tracker like MOZ to find out which media outlets cover your competitors. Then, pitch your startup to those outlets!

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