PR ON THE GO Masterclass with Melanie Marten

New PR tactics in the era of advanced technologies

The Host

PRontheGO expert Melanie Marten headshot

Melanie Marten | | The Coup

PR CONSULTANT

With The Coup Public Relations, Melanie creates a portfolio of global media coverage for startups, brands, global enterprises and their thought leaders. The Coup has been operating out of Europe - Berlin and Athens - since 2010. Melanie Marten has more than 15 years of experience in public relations as a driving force for business development. She is the founder of the growth hacking network PR ON THE GO.

Workshop Topics


• Actionable free PR that entrepreneurs should leverage

With a vast media landscape out there, there are lots of opportunities to get profile features for your business. I will introduce some of them and talk about the importance of leveraging free PR opportunities.

• How to choose the marketing channels to focus on

Nowadays there are endless ways to market your business. Yet, we don't have the resources to be everywhere all at once. I will speak about the importance of identifiying the channels where your audience is and that are the easiest for you to constantly create content for.

• New PR tactics in times of advanced technologies

I will introduce important changes in PR tactics that applied since we entered the era of advanced technologies, e.g. when and how to make use of AI versus authenticity in campaigns.

• Get practical advice for your startup or business in the creative industries

A workshop-based portion of the Masterclass is designed to help guide you to the path of least resistance.

Reserve Your Spot.

PR ON THE GO Masterclass with Melanie Marten

January 31, 2025
1.5 hours • USD 35.00

New York, NY, USA 12PM
London, United Kingdom 5PM
Athens, Greece 7PM


Book Now


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FAQ for participating entrepreneurs

Simply book your spot for $35 and add the event to your calendar. On the day of the event, you'll receive a Zoom link to the masterclass.
The event costs $35. There is a limited number of participants.
Yes, our speakers are available for your enquiries. Please find their contact information on the page PR ON THE GO Experts.
Yes, you are strongly encouraged to ask questions and tell us about your specific needs.
There will be a recording of the masterclass. However, only excerpts will be released, not the full version.