Find actionable PR tips and inspiration in a do-it-yourself format.
Creative industries are more important than ever for innovation and economic output. In Berlin, New York, London and Singapore, creative industries and the digital economy are key contributors to economic growth and prosperity. These are also sectors that rely almost entirely on self-employed freelancers and small enterprises.
PRontheGO boosts publicity efforts for creative founders. The aim is to empower founders to take PR efforts in their own hands and spread the news about their ideas, inventions and innovations, even if they don’t have a big marketing budget at hand. Please find actionable PR tips and inspiration in a do-it-yourself format here.
Are you a remote-first founder or are you're looking at becoming a remote-first startup? Then you're ahead of most companies and should promote your startup as such.
Get started with Webinars to reach new audiences and engage them. You may try the webinar software ClickMeeting.
Mixkit provides high-quality stock videos completely free of charge for your promotional activities.
We recommend SocialCaptain to gain real Instagram followers automatically. They organically grow your likes, followers and traffic.
Use Forekast to keep track of events to address in your social media and marketing campaigns.
Use the video screen recording web application Screencast O Matic to produce videos that explain your services.
Try the free UI KIT by Material Design for Bootstrap to build responsive, mobile-first and high converting landing pages.
Looking for the perfect email marketing provider? Try SendinBlue with a free plan on up to 300 emails/day.
Have your pitches, product info and content marketing pieces proofread by Grammarly, the AI-powered writing assistant.
Parsely Currents shows you in-demand topics where you can engage.
Use these free Google Sheets templates for your Competitor Analysis. Which keywords and backlinks does your competition have, but you do not yet?
Need a Logo & social media pack for your startup? You may consider to start a Design Contest with 99designs.
Start a free website crawling with Seobility to update your SEO and link building.
In need of a logo for your startup? Try LogoGarden’s free to use logo generator.
Increase ROI with video emails, free online surveys, list segmentation, analytics and more. Check out GetResponse for your online marketing.
Google "An alternative to [your competitor's name]". Add a comment about your product to the articles and forums coming up.
List your app at AlternativeTo.net so users searching for an alternative can find it.
NYC start-ups; Digital NYC lists top startup events to expand your network and skills.
Try Hubspot's Blog Ideas Generator to plan your blog content.
Shortlist popular influencers and tweets related to your brand's keywords with Twitter's TweetDeck.
Find out which media and blogs report about your competitor with a backlink tracker like MOZ. Pitch your startup to these outlets!
Submit your founder story in an interview with IdeaMensch, a community of entrepreneurs.
Publish links to your content marketing pieces on StumbleUpon to increase traffic.
Introduce your startup to the VOOM community of pioneers. Share ideas, get feedback and make new connections.
Get yourself out there as an expert in your (tech) industry! Post statements and answer questions in your Quora feed.
Take PR opportunities by following #JournoRequests on Twitter. Subscribe here to get the latest in your inbox.
Host an AMA (Ask Me Anything) to share your startup successes and learnings in the subreddit /r/Entrepreneur.
Create App Pins on Pinterest. These Pins show an install button so people can download your app without leaving Pinterest.
Sign up for HARO /Help A Reporter Out and offer your expertise to journalists in your industry.
Use independent photography platforms to find an unique complement for your content marketing activities, such as Unsplash.com.
Find the Linkedin company profile of the media outlet you want to pitch for and search the employee connections to find the right editor to get in contact with.
Submit your startup or product to BetaPage.co to gain visibility amongst early adopters.
You built a pioneering IT solution? Ask your clients to review it at Gartner Peer Insights.
Make press releases available in different languages by using DeepL Translator.
Startups in Germany can add their profile to the database of Gruenderszene.de.
Ask for feedback to get interaction with and gain insights from your users by setting up a Typeform.
Find marketing assets to promote your iOS app here.
Submit your Mobile App or Messenger Bot to FbStart for the chance to get free credits on Facebook advertising.
Selling digital products? Try SendOwl – they do the painful job of automating ecommerce and have amazing support.
Set up a free startup profile with Index.co to connect with corporate brands and investors.
B2B startups might use prooV.io to accelerate their beta!
Do not only pitch your product to journalists. Offer yourself as a protagonist. Share your founder story, niche know-how and your experiences.
With your MVP, start to collect Testimonials and publish them on your website.
To have in mind when building your MVP: “Everything should be made as simple as possible, but not simpler“ -Albert Einstein
Find short, available single-word domain names at shortdomainsearch.com.
Forget newsletter tools for press releases and pitches. Send personalized text emails to journalists and write authentic letters to the editors instead!
Startup space Factory Berlin is offering startup memberships for 50 € per month including a working desk and free entry to all their high level industry events.
Share your web /mobile app, hardware project, or tech creations with the hunters at Producthunt.
Since most startups are disrupting an industry where they're newbies, carefully analyze the industry publications before pitching.
Are you already on Reddit? You can share your startup's elevator pitch in the monthly 'Share your startup' thread at Sub-Reddit Startups.
Get beta users! Submit your beta to BetaList to get subscribers for your early stage startup.
Find tech editor's Twitter profiles at Submit.co.
Provide a free or discounted deal for your product or service to the F6S community.
Take action to be found: List your startup in the section you're active in at AngelList - The industry uses it as a research tool.
Promote your B2C startup in your local startup scene: Distribute vouchers /flyers to co-working spaces in your city.
Introduce your startup to your local startup scene, e.g. in workshops and office hours presented by Startup Safari.
Your email list is your greatest asset. Be quick and download B2B contacts delivered as PR HACKS. Plus follow the latest insider tips on how to grow your editor and client contacts.