PR ON THE GO Advertiser Interview

Growth Hacking

Join our advertiser interview series on the topic:
Trends in billboard advertising

More info:

Advertisers, let us know about catchy trends in billboard advertising right now.

Please fill out this PR ON THE GO interview questionnaire to be considered for a feature in our series.

*Please note that we only publish human-written interview answers. AI-generated submissions won't be published.

Your First Name + Last Name*

Your Company*

Your Title*

Your Email*

Your Website*

Your Social Media*

Select the creative industry your business operates in*

Your Headshot*

Interview questions

Please provide a brief introduction of yourself and your advertising approach in the 3rd person - approximately 100 to 150 words.*

What visual or messaging trends do you see dominating outdoor billboard designs in the last 24 months?*

With all the online options available, what role does billboard advertising play in a modern campaign strategy?*

Which creative campaign are you most proud of, be it a billboard, print magazine ad, or digital ad?*

Which design principles or psychological triggers are nonnegotiable for you to consider a billboard artwork high-performing?

Please share one of the most common mistakes you see brands make with billboard advertising. How can it be avoided?*

What is a hack you can give young brands with small budgets on how to stick out through a billboard ad?*

With audience data more accessible than ever in the advertising landscape, how do you integrate data insights into the creative development process for billboard or digital artwork?

What role does motion or animation (in digital billboards or online ads) play in driving engagement, and how do you balance impact with clarity? While keeping the key messaging at the forefront of the display

Have you seen AI or automation tools help or hinder creativity in billboard or digital campaign design?

Looking ahead, what’s one underrated opportunity in billboard or digital creative that you believe more advertisers should be paying attention to?

Is there anything you would like to share that we have not asked you here?

Optional: Your growth hack on short video