LOCAL MERCHANTS • RETAIL SHOPS • CLUBS • RESTAURANTS • BARS • GALLERIES • LEISURE CENTRES
Grab the attention of your community with localized hashtags. Boost your visibility and expand your reach with relevant hashtags that speak to your local audience.
Stay connected with your local neighborhood app by providing constant updates about your business, whether it's new products, upcoming events, or updates on your operations.
Make your business more relatable by featuring your staff and giving customers a peek behind the scenes. This adds a personal touch that can help form a stronger bond with people in your community.
Contact your local tourism board to partner and include your local business in their tourism campaigns, giving you the opportunity to attract travelers to your business.
Business Mondays is a free service for UK-based companies to publish their news announcements.
UK based businesses can showcase their business on LDN, an independent news network. Publish an article for free using their submission form.
Use Adobe Express (free) to create all of your social media marketing content and print promotions, from gift cards to Instagram stories.
Find free graphic files to design your promotional products at freepik.
With Circle, you can gather and engage your local business' customers in a community with a forum that you can host on your business website.
Sign up to SourceBottle and offer your expertise on journalist enquiries in your business sector.
Find a mentor for your business growth with SCORE, the largest network of volunteer, expert business mentors.
We perceive round numbers as more trustworthy and straightforward. Run promotions with a bundle of products being a round price.
Motivate customers to leave a review on a customer review site for their recently purchased product with a 20% discount on their next purchase (subject to the review being validated).
Let Google analyze your retail website and get tips on how to improve the online shopping experience with Grow My Store.
Get 1 hour of free PR consultancy from PRontheGO founder Melanie Marten with this promotional link.
My Local Services is a local business directory for the US and the UK markets focused on small businesses. Have your local business listed to get found and to to get in contact with potential customers.
If your business is located in the UK, have it listed with Yell, the UK’s leading online business directory, to get found.
Have your local business listed with Apple Maps. With Apple Maps being its default map app, your business can reach iPhone, iPad and MacBooks users and optimise for Siri (voice search).
Many businesses don’t register on Bing Places for Business, what makes it an ideal opportunity for your business to potentially rank higher. Bing’s audience tends to be older (mostly 55-64) with more disposable income.
When people are looking for recommendations for their vacations, they are likely to end up on TripAdvisor. It is a key platform to list your business on if you are in the entertainment, travel, food, or hospitality industries.
People are screening Yelp to find a bar or restaurant in their location. Have your business listed with a free Yelp page.
If your business is located in the UK, have your business listed in the free directory of The Mirror, the online version of the UK’s second-largest daily newspaper The Daily Mirror.
Position existing products as gifts even outside holiday seasons, and make your brand prominent on gift packaging.
Record a video to showcase your in-store experience and use it to drive traffic on social media.
Band together with other local shops in your area to create regional promotional activities.
Bring in experts for workshops to help draw in customers to your business, e.g. with tastings.
Get in contact with reporters from regional news outlets and invite them for one of your in-store events to report about.
Celebrate! Constantly create event ideas to get the opportunity to invite your local community.
Partner with other local businesses. Find non-competing businesses who sell to a similar audience and become referral partners.
Take advantage of a free Google My Business listing to get shown on Google Search and Google Maps.
Maintain a consistent brand message across all platforms. This helps build a recognizable brand identity in the local market. Consistency and authenticity are key.
Ensure your website is user-friendly and contains accurate, up-to-date information. This is often the first point of contact for potential customers.
Optimize your online presence for local search. Use location-based keywords and ensure your business information is accurate on relevant directories.
Showcase your team members and their contributions to the community. Humanising your business through employee stories can build a positive image.
Monitor online reviews and comments. Respond promptly and professionally to both positive and negative feedback. This demonstrates your commitment to customer satisfaction.
Identify and collaborate with local influencers or micro-influencers who resonate with your target audience. Their endorsement can be impactful.
Start a podcast that focuses on local topics, interviews community leaders or discusses issues relevant to your business. It positions your business as a thought leader in the community.
Attend local community events, chambers of commerce meetings and networking gatherings. Face-to-face interactions can build genuine connections.
Send press releases to local newspapers, radio stations, and community magazines. Highlight noteworthy achievements, events or unique aspects of your business.
Share your expertise by offering workshops or classes related to your business. This positions your business as an authority and provides value to the community.
Participate in local events, sponsorships, charities or community projects. Being visible in the community not only contributes to the community but also reinforces your business's commitment and fosters positive perception.
Host exclusive events or discounts for loyal customers. This not only shows appreciation but can also generate positive word-of-mouth.
Follow the latest PR hacks from our experts.