Described as a daily dose of The Mirror's journalism, The Gulp provides news and a mix of culture and lifestyle articles, including viral trends, product reviews, travel guides, exclusive interviews, and insights on popular topics.

The Gulp is from the Under 35 team at The Mirror, which is dedicated to delivering content to audiences under the age of 35. The team consists of Emerging Audiences Editor Lauren Gordon, Content Editor Aimée Walsh, and Audience Writers Ashley Bautista, Alma Murphy, and Danielle Canagasuriam.