The London Standard

Laura Forsyth headshot
Laura Forsyth


Shopping Writer Online

Lifestyle Fashion Beauty

UK London

Please provide a short introduction of yourself
I am an award-winning writer and journalist, who has produced content for the UK’s biggest media
publications. Currently I work for the London Standard’s Shopping section, focussing on affiliate-linked product round-ups and reviews for anything from laser hair removal devices, fitness trackers to the best electric bikes to ride in the city. Previously I was the wellness and news editor at City AM, London's most-read financial and business newspaper, enjoyed by thousands of workers across the capital each weekday. I contributed to the lifestyle section, with a focus on health and wellbeing. I have also been based at the MailOnline, The Mirror, a range of Newsquest titles and Scottish Television (STV) as a digital and print journalist. Among the other publications I have written editorial content for are The Guardian, The Telegraph, OK! Magazine, and more.

What are the media outlets you’re contributing to?
London Evening Standard

Would you like to introduce one of those outlets closer?
Latest London news, business, sport, culture, celebrity and entertainment from The London Standard.

What are the topics you cover?
Anything shopping related but I have a particular interest in aesthetics, beauty, fitness, wellbeing, gadgets, food and drink and travel.

What stories are you looking for?
Product and experience reviews

How should a founder reach out to you (via email or social media)?
Either

How can a founder create a pitch that catches your interest?
Review opportunities