PR ON THE GO May 17, 2022

8 PR Tips And Hacks For Fitness Brands

What is a top PR tip for fitness brands?

To help fitness brands improve public relations efforts, we asked PR professionals and marketing leaders this question for their best tips. From using dominant platforms to focusing on educational content, there are several hacks that may help your fitness brand successfully use PR to enhance the brand's image and sales efforts.

Here are eight PR tips and hacks for fitness brands:

Provide Fitness Tips

Emily Reynolds Bergh, Founder of R Public Relations Firm

"Fitness tips sell like hotcakes to the media. Virtually every day, we see a handful of queries, so know your tips and be certified! Even with a great tip, it might not get picked up without certification if the media outlet uses only certified sources."

Use the Dominant Platforms

Joel Jackson, Lifeforce

"Facebook and Google own more than 95% of the social media landscape. In other words, if you want to get noticed, rely on those two giants and spend little or no time on the others, whether it’s Twitter or anyone else. Facebook moves the needle. YouTube, which is owned by Google, moves the needle. You have the potential to reach millions of engaged users by relying on those two heavyweights. Don’t overthink your strategy. Go where the ground is most fertile. You will get your fitness brands noticed by posting content to those platforms. Discover the best tactics to get the biggest response on Facebook and Google."

Rely On Visuals for Fitness Marketing

Kenny Kline, BarBend

"Fitness advertising, in my opinion, is primarily reliant on visual content. People want to know how your items can aid them or how you can assist them with their fitness and weight reduction goals. Social media and blog articles are excellent, but they are insufficient in the fitness sector on their own. You'll also need visual material like user-generated content, instructional videos, nutritional recipe videos, and transformation photographs (on sites that allow them)."

Offer Free Fitness Groups for Seniors

Ross Kernez, Health Plan One

"Create free fitness groups for seniors. Seniors are in need of physical exercise and physical connections more than ever. If you are a fitness pro reading this why not start a group exercise class for seniors that is free of charge. You can publicize this to local care homes. It will be easy to get free media coverage, you will develop a positive name for your personal brand, you will generate leads from the family of these seniors AND you could eventually apply for government grants to cover your costs for these classes. As the old adage promises, the more you give the more you get."

Make Fitness Influencers Your PR Weapon

Agata Szczepanek, MyPerfectResume

"Engage with fitness influencers and professionals - this is one of the best things a fitness brand can do for its PR. Look at the list of benefits: you will reach a new audience, increase audience engagement, support user-generated content, and gain a well-known person positively talking about your products and recommending them. Moreover, fitness influencers and professionals will add voice to your brand and increase its authenticity. These days a fitness brand that is not represented by a well-known face does not exist. That's true. People (especially Millennials) trust influencers and are more willing to purchase products they recommend. But don't downplay the risks. Choose your brand representatives carefully, remembering that their image crisis is your image crisis."

Utilize Social Media Platforms

Gino Louise Reichert, LSAT Prep Hero

"An excellent PR tip for fitness brands is to utilize social media platforms. This can help create a buzz around your brand and get people talking about your products or services. Platforms like Instagram and Pinterest are particularly well-suited for promoting fitness brands, as they allow you to showcase your products and services in a visually appealing way. Additionally, using hashtags can help you reach a wider audience and get your brand in front of potential customers who may not be aware of it otherwise."

Don't Put Marketing Before PR

Caleb Ulffers, Haven Athletic

"Keep your PR and Marketing campaigns as separate as you can. PR and marketing are two aspects of a brand that complement each other so well that it can be hard to tell them apart. Good PR for your fitness brand should focus on your product from a consumer’s perspective rather than a seller. Your PR should highlight the unique aspects of what makes your brand that make it a cut above the rest.

Seek to create a genuine rapport with potential customers through the merits of your products or services. The public image you're able to generate through your PR campaigns will have a big effect on your future marketing campaigns. Avoid the temptation of over-mixing and allow your PR and marketing to work off of each other rather than mixing them together and coming off as disingenuous to your base."

Focus On Educational Content

Nina Paczka, MyPerfectResume

"We are increasingly focused on our health and well-being in today's world. An essential part of this is healthy eating and movement. So if you're looking for a PR tip for fitness branding, bet on education. As part of a PR campaign, show people how to eat right and exercise properly. Fight the myths about weight loss and establish good habits. Does your community know the risks of a restrictive diet? What about eating disorders? These are topics that are waiting to be addressed. Moreover, educational content helps you earn consumers' trust and reinforce brand loyalty. Make education on a healthy lifestyle your goal."

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