As an artist today, your art work, your creativity and your talent, is only a part of the equation and is equally important to the way you present and communicate your work to the public. An up and coming artist who now enters the complex landscape of Art PR which demands authentic storytelling, strategic thinking and most importantly an understanding of the interaction audiences have with art across various digital platforms.

If you are emerging artists trying to build an audience, a curator refining your style, or a creative looking to strengthen your presence, the right books can always be useful and offer valuable insight and new perspectives. Below is a curated selection of new, and even available for pre-order books that are a must-read in order to bridge the gap between artistry and communication.

From practical guides on art marketing and self-promotion via social media to thought provoking explorations of the power art holds. These reads aim to provide both inspiration and promotional strategies to help you thrive.

We hope you enjoy our recommendations! Some may have been sent as samples, but all have been independently selected by our editors. FYI: PR ON THE GO and its publishing partners may earn a commission and/or other compensation from links on this page.

The Artist's Curse: On Being an Artist: Navigating the Art Market and the Art World. by Steve Sabella

An honest and inspirational self-help book for artists. This book acknowledges the fears and uncertainties artists deal with, it correlates your challenges and encourages you to stick to your art.

Disruptive Fine Art: Winter 2025 Edition by Daniel Brummitt

A curated and visually-driven special edition by Daniel Brummitt showcasing how fine-art aesthetics and trends are applied across everyday accessories and design objects.

Marketing Strategy for the Arts by Bonita M. Kolb

This book by Bonita M. Kolb offers a practical framework for artists to plan, promote and sustain their work. Blending theory with real-world examples it covers audience research, branding, communication strategies and digital marketing. It helps creatives navigate the competitive art landscape with clarity and purpose.

From One Artist To Another: Online Marketing Advice For Artists by Marques Vickers

A straightforward guide by Marques Vickers offering online oriented marketing advice tailored specifically for artists who aim to boost visibility and sales in the digital world.

The Routledge Companion to Arts Marketing 2nd Edition by Ian Fillis, Boram Lee, Adelina Broadbridge

A reference volume that maps the ever-shifting area where art meets market. This new edition draws on global perspectives to explore how climate, financial and health crises continue to reshape the art marketing industry - from audience engagement and consumption to identity, entrepreneurship and ethics.

The Artists & Profit Makers Guide to Email Marketing: Connect with Your Customers and Sell More of Your Art, Craft, or Handmade Products Online by Megan Auman

A practical handbook by Megan Auman, walking artists and creators through dependable email-marketing strategies to build relationships and increase awareness and sales.

Marketing the Arts 2nd Edition by Finola Kerrigan, Chloe Preece

This book explores contemporary arts - marketing issues such as digital platforms, global markets, emerging art forms and the art-versus-commerce tension.

Nowadays when art meets digital strategies and promotion, understanding the best way to share your art work is as crucial as creating it. These books offer a lot more than merely tips, they offer doors to various ways of thinking about visibility, connection and creative development. When you pair artistic authenticity and appropriate communication strategies, your art not only reaches a variety of audiences but actually connects with them.

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