How do you balance creating music with the time and effort required for self-promotion?

Kaia Fincher: For me, creating always comes first, but I’ve learned that self-promotion is part of the job, not separate from it. I treat it like another instrument in the mix — it amplifies the music rather than distracts from it. I keep a structure: studio time is protected and non-negotiable, and promotion happens in focused bursts around it. I also try to make the way I promote music creative in itself — whether it’s visuals, storytelling, or direct connection with listeners. That way, it doesn’t feel like two competing tasks, but one ecosystem where the art and the way it’s shared feed into each other.

How do you use social media as an artist?

Kaia Fincher: I use social media to grow and experiment as a new artist. It’s my lab for testing ideas, sharing works-in-progress, and shaping a visual world around the music. I post behind-the-scenes clips, early snippets of songs, and visuals that reflect my style and story. For me, it’s less about numbers and more about creating a space where people connect with the atmosphere of my music and see the journey unfold in real time.

Have you collaborated with other artists, brands, or influencers to reach a bigger audience?

Kaia Fincher: I haven’t collaborated yet since I’m just starting out as a solo artist, but I’m open to it. For me, the most important thing is that the collaboration feels genuine — that our values, vision, and interests align. If the right opportunity comes along, I’d love to explore how it could expand the music and bring it to new audiences.

If you could be featured in one dream publication, which would it be, and why?

Kaia Fincher: If I could choose, I’d love to be featured in The Face because it’s where music, fashion, and culture collide — the exact space I want my project to live in. Another dream would be Rolling Stone, for its legacy of spotlighting artists who shape not just sound but culture on a global scale. And Billboard would be incredible too, because it connects breakthrough voices with the bigger picture of where music is heading. For me, it’s less about the name itself and more about the chance to share my story within the wider cultural conversation.

If you had to choose: You could make a YouTube music video with an unlimited budget or you could play in front of a packed arena - what would you choose?

Kaia Fincher: I’d pick the packed arena without hesitation. For me, that’s the ultimate dream — to see thousands of people together, singing my songs back to me, sharing the same energy in one space. A music video can capture a vision, but nothing beats the electricity of a live moment when you and the audience are fully connected. That would be my greatest achievement: knowing the music has reached people deeply enough to fill an arena and create that shared, unforgettable experience.

Is there anything you would like to share that we have not asked you here?

Kaia Fincher: What I’d add is that this project is my way of claiming space unapologetically. For me, being an artist isn’t about fitting into expectations — it’s about showing up as myself, fully and fearlessly. The music embodies that energy: freedom, self-acceptance, and the courage to live out loud. I want anyone who listens to feel empowered to do the same — to stop shrinking, to take up space, and to celebrate who they are. That’s the fire behind everything I do, and it’s just the beginning.

Thank you!

#PRontheGO