Rachel Feuchtwanger • November 13, 2025
How the evolving role of Artificial Intelligence in the Beauty Industry and Public Relations changes everything from Algorithms to Authenticity.
– Beauty PR
Author: Rachel Feuchtwanger
Rachel is a Syracuse University student studying Public Relations at S.I. Newhouse School of Public Communications. She has a background in journalism and social media management and wants to connect her experience to help small businesses set themselves up for success. With PR ON THE GO, she has goals to expand her skills and understanding of PR and how it can help shape future marketing and media campaigns in the beauty and fashion industry.
The use of Artificial intelligence is revolutionizing creative industries, like in the field of beauty. AI is changing how consumers find, use, and interact with beauty products. By using tailored skin care and virtual try-on technology, AI best matches consumers' needs to find the most suitable product for them. However, as AI evolves, so do beauty public relations tactics. These PR strategies involving AI must find a balance between innovation and authenticity that has data-driven automation, but also must have human creativity to have that personal component as new technologies develop.
@ai_kass The future of product photography.. powered by Ai? beauty Brands 🤖 💄 #aiphotography #aicampaign #higgsfield #klingai #veo3 ♬ original sound - ai_kass
Beauty Scanners
While AI is making beauty products highly personalized, major brands must keep up with the change. Huge beauty companies like L'Oreal and Clinique are using AI-powered tools like beauty scanners to analyze consumers' skin tone, textures, and conditions to show consumers what products they should buy. These types of devices deliver more accurate product recommendations and a deeper understanding of the consumers' needs, which can be tracked by the companies.
@cbsmornings From manicures to lash extensions, AI is set to transform the beauty and cosmetics industry. But will these so-called “Beauty Bots” cost jobs? Some in the beauty industry — and those behind the tech — say no. #news #ai #manicure #nailart #artificialintelligence #tech #technology #robots #robotics ♬ original sound - CBS Mornings
Personalised experiences
By utilizing AI, beauty businesses can more accurately analyze social media and online engagement to effectively promote their brand. Thus, they can identify emergent styles and trends, giving brands a more competitive edge to enable more personalized PR campaigns to consumers' interests.
Now more than ever, PR strategists rely on AI-powered analytics to monitor influencers' performance, trending themes, and consumers' attitudes. Instead of relying on general demographic assumptions, PR teams can now precisely create campaigns using real-time consumer insights through AI. What is the result? PR is now strengthening the emotional bonds between the audience and brands to feel more personal and relevant.
An article from Elizabeth Sands Beauty School explains how “AI is reshaping the future of beauty careers, bringing innovation, efficiency, and personalised experiences to the industry. While AI-powered tools provide incredible benefits, human creativity, expertise, and customer service remain at the heart of beauty professions.”
@ai.with.ki New technology in the beauty industry. After pitching the idea to our hair and beauty department i thought it be wise to see this mirror in action! Try your new hair before try your new hair. Shout out to BSCD for having me. How cool is this! #hair #beauty #ai #mirror #technology #digital #newtrend #fpy #teachersoftiktok #teaching #aiwithki #industry #futuretech #futureready #bsdc #event #sharing #together #trendingvideo #newlook #makeup #hair #hairstyle #hairdresser #hairandmakeup #hairandbeauty #selfcare #hairdresser #education ♬ original sound - AI with KI
Emotional qualities of beauty
Needless to say, AI has had a significant impact on beauty businesses around the world by improving the speed and personalization of beauty branding and PR. However, the human aspect of beauty is still a vital component despite technological advancements for connecting with consumers
So what does this mean for beauty PR? The key to the future of balancing AI with human authenticity is utilizing this technology to enhance rather than replace the creative and emotional qualities that make beauty branding ultimately human.
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