Tequila Flora is a modern drinks start up that specialises in plant based cream tequila liqueurs designed for women who value style, flavour and conscious choices. The brand launched with two products which are Strawberry Cream Tequila and Chocolate Cream Tequila. Both are dairy free, vegan and made with a smooth coconut cream base blended with tequila to create a luxurious creamy drink without any animal products.

What sets Tequila Flora apart in a competitive market is the combination of sustainability, flavour and design. The product is bottled in a recycled paper bottle which significantly reduces environmental impact compared with glass. The visual identity is inspired by the goddess of plants with a feminine and fashion led aesthetic that appeals strongly to our target audience. The drink also offers versatility as it can be enjoyed as a shot, over ice or used as a base for cocktails which makes it suitable for home enjoyment, gifting and on trade menus.

Tequila Flora fills a gap in the cream liqueur category for a plant based, stylish and sustainable option that fits modern lifestyles and consumer values.

For PR ON THE GO, founder Emily Timberlake shares about the journey of building her business.

Who is your main targeted costumer? Are you looking to sell to restaurant owners or consumers?

Emily Timberlake: The main targeted consumer for Tequila Flora is the modern female drinker aged between 20 and 40 who enjoys stylish, indulgent and conscious lifestyle choices. She values brands that reflect her identity and is drawn to products that look beautiful, taste amazing and align with her interest in fashion, beauty, wellness and sustainability. She enjoys social occasions, gifting and sharing new discoveries with friends and through social media. Tequila Flora also targets restaurant and bar owners who want visually appealing, versatile and on trend drinks to elevate their menus. The product works as a shot, over ice or in cocktails which gives venues an easy way to add a premium plant based option to their offer. Alongside on trade, the brand is positioned for direct consumer sales for home enjoyment, gifting and social.

What does your timeline look like for your drinks startup? Describe any exciting campaigns, launches, or plans that you look forward to announcing.

Emily Timberlake: Product launched in May 2025 and should go live in sainsburys early next year.

What social media platforms have helped you grow the most in the food industry?

Emily Timberlake: Instagram

What does success look like for your brand beyond revenue? Whether this is brand awareness, customer loyalty, or community outreach.

Emily Timberlake: Success for Tequila Flora goes further than sales figures. It includes building a brand that inspires women, drives positive change in the drinks category and sets new standards for sustainability and inclusivity. It looks like creating a brand that women feel proud to buy, share and connect with. It means empowering female founders and encouraging more representation across the drinks industry. It includes proving that plant based and sustainable products can be premium, stylish and commercially successful, which can influence other brands to follow. Success also involves building a community that feels seen, valued and connected to the brand story. It is about cultural impact, inspiring conversation and shifting perceptions of what a cream liqueur can be.

How do you engage your target audience and build a strong community around your startup?

Emily Timberlake: Tequila Flora engages its target audience through a mix of visual appeal, storytelling and community focused activity that aligns with their interests and lifestyle. The brand uses strong feminine led imagery, fashion inspired styling and aspirational content across social platforms to attract attention and create desire. The story of being female founded, plant based and sustainable is shared through behind the scenes content, founder storytelling and values led messaging that builds trust and connection. Engagement is strengthened through interactive content such as cocktail tutorials, user generated content, influencer partnerships, pop up events and press features. This gives the audience ways to experience the brand, share it with friends and feel part of a community. The brand tone is inclusive and supportive which helps women feel represented and connected.

If you had to choose: Would you rather have a booth at a food industry exhibition or collaborate with a big-name influencer who would present your food startup to their audience? Which exhibition would you like to present at, and which influencer would you like to collaborate with?

Emily Timberlake: A booth at a food industry exhibition like the Northern Restaurant & Bar (NRB) show.

Thank you!

#PRontheGO