PR ON THE GO • August 9, 2026

Public Relations Hacks: Top PR Tips For Food Brands

How To Get Started In Food PR

We compiled tips and sources of inspiration to help food & beverage brand owners new to the market navigate the world of food PR.

From setting up an affiliate and referral program to reaching out to food journalists to introduce your brand, these steps will support your PR activities.

Substack Rising in Food & Drink

An increasing number of food journalists from traditional media outlets are launching their own food newsletters on Substack. Substack Rising in Food & Drink provides an overview of the top food writers on Substack to subscribe to and connect with.

Set up an affiliate & referral program

Add a referral program to your online store to encourage content creators to become brand ambassadors by offering them promo codes.

Impact.com is an industry-leading platform for partnership automation, including affiliate and referral channels. The plugin is compatible with your e-commerce platform. For $30/month, you can provide journalists and content creators with promo codes and link tracking.

Set up shop with Pinterest

Create product pins on Pinterest. These pins include real-time pricing, product availability, and information about where to buy your product.

Anyone with a business Pinterest account can tag products and create Product Pins. Use Pinterest's shopping solutions to upload your catalog and promote your products.

Food4Media

Promote your news and secure media coverage with the media platform Food4Media .

Sustainable Food Awards

Submit for Food Awards: The Sustainable Food Awards is sponsored by Ecovia Intelligence, an intelligence firm that focuses on ethics in global industries. Submissions are judged mostly by innovation and impact.

FREE PR ON THE GO Feature

Share your journey of building your food brand in a free feature interview with PR ON THE GO. Find the interview questionnaire here to submit: Innovators in Food & Beverages

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