Beauty media consists of a diverse market of publications to serve broad groups of consumers who are seeking everything from ingredient breakdowns, innovative editorials covering trends, and behind-the-scenes glimpses into an industry worth billions of dollars globally. Some publications are risk-takers, showcasing beauty as progressive cultural expression.

Today, social media influencers dominate much of the beauty conversation, but traditional outlets continue to remain a driving force in consumer education and market trends.

Learn more about these six powerful editorial voices that reveal how beauty culture is continuously evolving, accompanied by a rich spectrum of perspective and expertise.

Allure

Founded in 1991, Allure Magazine was launched to combine truthful reporting and vibrant imagery to guide readers through innovations, trends, and products in makeup and wellness. Allure is published monthly by Condé Nast from their headquarters in New York City. In addition to their compelling publications, Allure sources products through its team of editors, who curate selections for retail partnerships, editorial coverage, and for the @theallurestore Instagram page, serving as an e-commerce platform to make products easily accessible for shoppers. For lucky subscribers, the publication offers the Allure Beauty Box, a subscription service featuring those editor-selected premium products for $29.99/month. Allure’s signature feature is its annual Best of Beauty Awards, an established industry benchmark for product excellence.

Byrdie

Originally launched in Los Angeles in 2013, the fashion, beauty, and lifestyle publication has since moved its operations to New York City. Byrdie’s illustrious editorial team consists of those who have worked for major publishing houses, including Hearst Communications and L’Oréal; these award-winning writers and editors produce expert-driven content and source products through rigorous testing and relationships with beauty brands and dermatologists. Unlike traditional publications, Byrdie operates primarily as a digital platform with SEO-focused content strategies. You can subscribe to Byrdie’s quarterly digital magazine, provided at no charge, as the publication is supported by sponsored content and affiliate marketing.

Glamour

Originally titled “Glamour of Hollywood,” Glamour is a multinational online women’s magazine also published by Condé Nast in New York. The publication operated as a print magazine from 1939 to 2019 before transitioning to digital-only in the U.S., but UK readers can still opt-in for traditional magazine subscriptions featuring the best in fashion and beauty. Both US and UK editions offer a wide variety of product recommendations for their audience, featuring everything from drugstore finds to luxury skincare. Subscribers can access these finds through Glamour’s Beauty Box subscription service, curated exclusively by the editorial team. There is also a democratic approach to beauty selections, as readers can cast votes to declare their favorite product finds in annual polls. Glamour also proudly hosts the Beauty Power List Awards annually, celebrating makeup, nail, skin, fragrance, and hair must-haves across 118 categories—here, the winners are selected through votes cast by both readers and editorial selections. Both editions continue to maintain a strong presence in the media with their collabs with beauty experts and brand partnerships across all price points.

Bustle

Since launching in August 2013, Bustle Magazine has been creating relatable, impactful dialogue through content covering diverse subjects, including but not limited to beauty, entertainment, relationships, and politics. Like most U.S. publications, Bustle is based out of New York but operates under BDG Media Group, which serves both the U.S. and the UK with localized content. Every year, the entire Bustle team dedicates time to test any new, notable products on the market, in both the beauty and fashion categories. Bustle’s comprehensive Beauty Awards highlights these products, as well as creators, gurus, and experts with the Beauty Icon Awards. The content balances conversation insight with humorous insights, all while delivering genuine perspectives and maintaining editorial integrity. Adding to the diversity of beauty media is Bustle’s free access to all content and strong social media presence across TikTok and Instagram. Rather than traditional publications, Bustle focuses on building community through digital engagement.

Dazed

DAZED operates as a bold, cutting-edge culture and fashion publication that often includes significant beauty content. Based in London, DAZED has evolved from print-only to a multimedia platform with an avant-garde perspective. The publication is an independent outlet known for featuring unconventional beauty looks through relationships with experimental makeup artists and unique brands, connecting them with audiences all over the world via cutting-edge insights and strategy. The publication offers print and digital access with boundary-pushing editorial content that often influences mainstream beauty culture. In 2018, DAZED Beauty was launched, with the specific purpose of celebrating beauty brands and trends through the lens of creativity and self-expression.

Get the Gloss

Proclaiming to be one of the original beauty and wellness online platforms, Get the Gloss operates as a UK-based luxury publication offering expert content with annual beauty awards recognizing remarkable cosmetics, procedures, and personal care products. The publication positions itself as a sophisticated resource for selective beauty consumers seeking premium recommendations. Get the Gloss emphasizes scientific backing and expert testimonials through relationships with dermatologists to validate their findings. The platform mainly caters to a mature, affluent audience seeking guidance on luxury beauty investments and advanced skincare solutions, yet the primarily digital platform offers free access to over 400,000 monthly website users.

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