Lagree is known as a high intensity and endurance focused workout. Similar to pilates the workout is performed on a reformer but lagree is on a megaformer. Over the past years pilates has become very popular. It helps with posture and mobility while also getting in a good workout. Lagree does the same thing with more intensity. With just a 45 minute class you can begin to feel more core engagement and stabilized muscle groups. Unlike traditional workouts that rely on heavy weights and high impact movements, it is joint friendly and effective at sculpting and toning.

Lagree is quickly becoming the workout to start in the wellness space so I turned to PR experts to ask how brands can leverage this growing trend.

Lagree brands often emphasize ‘not pilates’ to differentiate but their roots are clear. How can fitness entrepreneurs craft education yet hold narratives that clarify this distinction? What trends do lagree brands leverage? How can lagree brands reach a wider fitness audience?

Here are the experts' insights.

• Reference common points of knowledge
• Address the body mechanics and results in simple terms
• The workday reset
• Visual demonstrations and real-life experiences
• Collaborations with physical therapists and athletic trainers
• Leverage trends like LIIT (low-impact interval training)
• Outcome-based education
• Own the intensity narrative
• Facts are better than buzz.
• Tap strength seekers, endurance athletes, and time-challenged professionals

Reference common points of knowledge

Emily Reynolds-Bergh, Owner at R Public Relations

"When educating consumers, it is often helpful to reference common points of knowledge. Describing Lagree as “similar to Pilates, but packs a greater punch” or “Pilates meets HIIT” can help potential customers wrap their heads around the concept. Share more detailed descriptions on your website, in blogs, and in social media carousels. To reach greater audiences, leverage trending audio and seek effective hooks from other popular fitness pages."

Address the body mechanics and results in simple terms

Miguel Angel Gongora Meza, Founder & Director at Evolution Treks Peru

"The greatest mistake that Lagree brands commit is insisting on the message that it is not Pilates without providing people with an opportunity to comprehend what Lagree is. By just the avoidance of something, you only define yourself, and people will get confused when they come in to know but they will not know and walk out in confusion. I take travellers through cultural terrain where convention seamlessly dissolves into transformation. When something is produced through something, you do not efface the source of it. Where it forks you will show PR teams ought to address the body mechanics and results in simple terms. The distinction is in speed, opposition, period of tension and purpose. Here is your story

The best Lagree stories I have heard appeal to recovery, joint health, and longevity. They are not selling transformation in 30 days. They address to the person who overcame burnout or injury but still needs a challenge. Say it in that voice. Talk to individuals who desire to get stronger but not to destroy their body. That is a highly particular individual Build stories out of them

To develop, lose the studio bubble. Conduct short pop up classes in high altitude or outdoor venues. All you require is a mobile unit, and a certified trainer. The tourists in Peru are seeking active recovery between treks. Gyms did not threaten Lagree to occupy that gap. In one season you would reach thousands."

The workday reset

Meera Watts, CEO & Founder at Siddhi Yoga

"The thing I learned at Sidhi Yoga is that students respond well when you tell them why an exercise feels different in their body. That is precisely the area in which Lagree brands can shine. They could use the megaformer to demonstrate how it continues to have muscles in tension longer, as people recall the shake. I frequently compare a restorative sequence to a flow so that students can experience the difference. Lagree can employ the same approach, namely side by side education that enables individuals to realize the value.

I think Lagree is responding to two major trends, efficiency and low impact intensity. Individuals desire to be challenged but not to damage their joints. A robust vision would be the workday reset, 45 minutes before or after work, with specific posture exercises to those who are trapped in their offices. In Singapore we experimented a bit with yoga meditation combinations, and the classes were fuller than any weekend session. By addressing a very real everyday problem Lagree could create the same community."

Visual demonstrations and real-life experiences

Kira Byrd, Co-Owner at CurlCentric

"Lagree is not Pilates but it has the same origins. PR should demonstrate Megaformer intensity, a full-body toning and core engagement. Visual demonstrations and real-life experiences demonstrate such outcomes as stamina and positioning, providing a straightforward contrast and keeping messages short, motivating and memorable.

Lagree brands are based on low-impact, high-results exercises and the trend of boutique fitness. Stories of transformation, community support and social content attract attention. Functional strength, posture, and total-body toning help to keep Lagree on-trend and in line with contemporary wellness trends.

To increase the audience, present accessibility, and outcomes. Demos of influencers, trial classes, and social media posts appeal to newcomers. Emphasize easy-on-the-joints intensity, core strength and time-efficient full-body workouts. A high level of community engagement will convert newcomers into devoted participants who will eventually promote the brand by themselves."

Collaborations with physical therapists and athletic trainers

Alex Smith, Manager & Co-Owner at Render3DQuick.com

"The advantage of the Lagree brands is that they can be associated with the general cultural changes like the popularity of low-impact and high-intensity workouts and the increased desire to find a workout that can help a person achieve the results in 45 minutes. Wellness consumers are becoming more interested in both strength endurance and aesthetics and Lagree is a natural fit to both. The fact that the narrative can be anchored on the improvement of posture, balance as well as stability after a fixed number of sessions is what makes it special in the fitness arena.

To increase accessibility, collaborations with physical therapists and athletic trainers could be used to introduce Lagree to audiences that would not consider a studio class. Testimonials supported with numbers, including percentages of improvements in core stability in six weeks, can appeal to skeptics who are more willing to believe a result that is supported by statistics."

Leverage trends like LIIT (low-impact interval training)

Chris M. Walker, Founder at Legiit

"Lagree’s biggest PR challenge is its proximity to Pilates, it’s like trying to explain that espresso isn’t just strong coffee. The key is narrative clarity. Fitness brands should lean into storytelling that highlights Lagree’s intensity, time efficiency, and science-backed equipment like the Megaformer. One of our clients used a simple analogy: ‘Pilates teaches control. Lagree teaches control under fire.’ That stuck.

Lagree brands are smart to leverage trends like LIIT (low-impact interval training), recovery integration, and hybrid wellness spaces. Studios that offer infrared saunas, hormone coaching, or guided breathwork alongside Lagree classes are tapping into the full-body optimization movement.

To reach a wider audience, Lagree brands should partner with physical therapists, not just influencers. The joint-friendly nature of Lagree makes it ideal for post-rehab fitness, and that’s a market Pilates rarely touches. Also, don’t underestimate the power of milestone marketing celebrating a client’s 50th class or first full plank hold builds community and virality.

One studio we worked with ran a campaign called ‘Megaformer vs. Mat’ and invited Pilates fans to try Lagree for free. The conversion rate was 42 percent. That’s not just marketing, that’s movement."

Own the intensity narrative

Duman Zhumagulov, Owner at BoxStar Movers

"Leading With Value, Not Versus:

Lagree teams are not supposed to overcorrect things or separate themselves too much from Pilates.

The better approach is to own the intensity narrative and let the megaformer speak for the experience, where high effort meets low impact with unusual tempo that rearranges core strength.

Teach with diagrams, side-by-side movements, and user stories, not with a definition.

Use Performance Language, Not Just Aesthetics:

Lagree brands used to talk about themselves as if they were just boutique classes.

They should now talk about themselves as a therapy system, because they are.

There is a lot of training for functions instead of looks these days, and Lagree training would fit right in.

Talking about muscle endurance, slow-twitch recruitment, and joint control opens doors to former athletes, physical rehab clients, and people exiting high-impact training.

To Go Wide, Speak Broad:

Ditch the term “method” and talk instead about solving real problems related to back pain, plateaus, and mental burnout due to HIIT.

I would talk about a brand story that translates the Lagree effect into language so simple that it takes only 10 seconds to grasp.

Then you build the trust using local instructors as micro-ambassadors, rather than polished influencers."

Facts are better than buzz.

Dr. Carolyn Kittell, Owner at Smile Essentials Cosmetic Dentistry

"I am a cosmetic and restorative dentist and run a patient brand every day, so I do care that language is clear and actionable in nature. One narrow definition that everybody does the same thing Lagree is low speed, maintained tension level on a Megaformer that trains to control fatigue and low joint loading. Pilates is control and alignment on mat and reformer with a different purpose. Paste that line on sites, walls and media kits. To see the difference Side by side clips with a tempo counter, visible settings on the springs and carriage range. Add a one page glossary of Megaformer, shake point, time under tension and transitions. Support it with a small clinician panel. A PT to help with joints, a sports RD to help with fueling and me to help with posture and airway.

I monitor trends by patient outcomes and studio pilots. Low impact high intensity is on the rise with runners and desk workers that want their results without joint pain. Facts are better than buzz. Publish tremor start time and mins in tension per block. Labs that have a simple graph month by month increase trial conversions by twelve to twenty percent. Short ten minute tracks on breathing and mobility increase repeat visits. Two Lagree classes per week reduced morning headache in my clinic in four weeks, and reduced splint wear time twenty two percent in clenchers. Trainers that train at a constant pace enhance plank tremor time by a median of 19 percent in week four.

Have a broader reach with distinct ramps. Lagree by Lifter includes sets, tempo, and failure with shoulder friendly replacements. Strength After Fifty contains longer transition and grip aids. Fourth Trimester rebuild is the incorporation of the pelvic floor conscious cueing and sequencing of the carriage range. A landing page is provided to each path Reviews of my own Megaformer near me pages on joints, tempo, coaching. Clinician affiliations increased referrals by twenty seven percent and eight week retention by nineteen percent."

Tap strength seekers, endurance athletes, and time-challenged professionals

Dr. Gregory P. Gasic, Co-Founder at VMeDx

"Lagree is branded as more of a Pilates-like-in-practice performance-based workout, thanks to the extra intensity, endurance, and efficiency that the Megaformer offers. It is not so much about the "not pilates" as why Lagree achieves different outcomes through controlled, high-intensity low-impact movement.

Naturally, Lagree would fall in with low-impact training, joint longevity; time-efficient workouts; and boutique community culture. It also fulfills a demand for increasing numbers of workouts that provide intensity and results without much wear and tear, either by heavy lifting or high impact.

Thus, it is important for brands to tap strength seekers, endurance athletes, and time-challenged professionals who want results without heavy weights. Through influencer-led educating, social proof, and the delivery of top-class deals, Lagree can be positioned as tech-savvy high-intensity fitness's next evolution."

#PRontheGO