Making people look and feel beautiful is just the beginning, but these growth-hacking tips from PR ON THE GO will make your beauty brand impossible to ignore. PR-savvy beauty entrepreneurs are growth hacking their way into every editor’s must-have list with strategic platform-specific tactics.

Beauty brands that remain in the conversation understand that leveraging every opportunity is important, from international editorial submissions to creating emotional connections that turn casual browsers into devoted consumers. Brand owners no longer have to submit generic press kits to journalists and hope for the best. Here’s a guide to growth hacking beauty PR that actually moves the needle.

Where Beauty Entrepreneurs Can Collaborate with PR Experts

Partnering with PR professionals who understand the industry can greatly amplify your results. The right expert doesn’t just have media connections; they understand seasonal trends and shopping periods, consumer psychology, and how to position your brand story in ways that can resonate with both editors and your target audience.

PR ON THE GO: Many PR experts from our network specialize in fashion and beauty brands. You can also join our Beauty Brand Owner Interview Series or Hair and Makeup Artist Interview Series to share your brand journey.

Multi-Platform Approach in Beauty PR

Why rely on single channels when you can diversify across editorial, social, and direct-to-consumer platforms? To help determine your goals, track which platforms and strategies drive the most engagement and sales.

For editorial submissions, target high-impact publications that provide coverage, credibility, and powerful marketing assets:

Cellotape: Perfect for contemporary beauty, fashion, arts, and lifestyle features

Elléments: Publication respected by major PR companies that provides a platform for beauty editorial content in fifty major cities across the world

The Quality Edit: Submit your beauty brand for review on this platform that curates the internet’s best brands for consumers

For digital growth, visual storytelling is key to leveraging the highly visual nature of marketing beauty products across all platforms:

Pinterest Product Pins: Create Pins with real-time pricing, availability, and purchase information for your beauty products

LTK: Beauty content creators can join LTK to create content their followers can easily purchase. Beauty brands can join to build powerful partnerships with curated creators.

Use international opportunities to your advantage to increase your brand recognition and revenue:

Self Service Magazine: Target this Paris-based biannual beauty and fashion publication

KALTBULT Magazine: Submit editorials to this Berlin-based publication

Vogue Italia: Become a contributor and submit your content while gaining access to exclusive events

Beauty Industry Recognition

Placing your beauty business into industry awards provides even greater possibility for boundless PR. Your product can create just as big of a stir as any successful advertising campaign if it is noticed by a well-respected industry giant such as Marie Claire or Allure. Award-winning businesses bring influencers and potential brand partners into your orbit, and consumers are willing to pay a premium to shop with someone whose recommendation they value. An award badge used in marketing strategies can raise your profile in so many ways: press coverage, improved SEO, and retail leverage are just a few!

Marie Claire Prix d’Excellence de la Beauté: Judged by Marie Claire beauty directors worldwide, this global initiative celebrates groundbreaking achievements

Allure Best of Beauty Awards: Allure offers brands up to eight free submissions for hair, makeup, fragrance, and skincare categories

Who What Wear Next In Beauty Awards: A leading publication that showcases a list of top-tier products selected by an esteemed panel of editors, influencers, and experts

Universal Beauty Awards: Features products in beauty and wellness categories from submissions around the globe (fee-based)

CEW Beauty Awards: A multi-phase program that runs from January to November and allows brands to submit products to be judged by the Nominating Committee and Cosmetic Executive Women members

Networking and Collaboration Opportunities in Beauty PR

Focus on expert positioning and building long-term relationships with journalists, editors, and influencers rather than one-off pitches.

DIARY Directory: Sign up to access journalist contacts, industry influencers, and editorial calls for submission

TheLabelFinder: List your beauty brand to appear in directories of different fashion magazines online

Hunger: Consider pitching your beauty brand to this fashion magazine, a part of the DAZED network

SourceBottle: Connect with journalists and bloggers by subscribing to receive Lifestyle & Fashion requests

Femfounder: Women beauty entrepreneurs can share their entrepreneurial journey on this platform

PRShots: Use this PR distribution platform to pitch your product and image photos

Kayvar: Provides direct submission services to magazine and publications

Cohley: A UGC platform that offers creator networks, streamlining content workflows, and visual asset creation for email marketing, social media, and advertising campaigns

Other General Beauty PR Tips

In addition, consider implementing these foundational PR tactics to help sustain visibility for your brand:

Ensure authenticity by creating campaigns that align with your brand vision and values.

Stage campaigns based on seasons (e.g., winter hydration, Halloween looks, and sun protection during summer).

Micro-influencers should also be sought for collaborations alongside influencers with bigger platforms. Micro-influencers have a high engagement ratio and lower partnership fees.

Monitor social media platforms to ride on viral waves. Quality content can be created surrounding expert opinion and how-to tutorials.

Monitor the mood of your buyers and address any potential issues before they happen.

Be transparent with ingredients and manufacturing processes, as this builds trust with your consumer base.

Give exciting incentives to your customers to market you. Whether it's a referral program, advance sales on offers, or user-generated content programs, positive word-of-mouth recommendations by satisfied customers carry more weight than celebrity endorsements.

By embracing these growth-hacking strategies, your beauty brand can cut through the noise and build authentic buzz that converts into sustainable growth. Put these tools and connections to work and watch your brand become the next beauty obsession!

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