Substack is a magical world where journalists, bloggers, writers, entrepreneurs, multimedia storytellers, and readers coincide and thrive.

It’s designed to help freelancers build an audience, or directly connect with their preexisting one, without relying on traditional methods of publishing their work through media outlets, while offering a platform for monetization through paid subscriptions. Consider launching your own Substack as an opportunity and a growth hacking tip for marketing yourself.

This article highlights seven Substacks that feature styling guidance in a fun and engaging tone, authored by fashion industry journalists and experts.

These fashion experts share both their knowledge and commentary on trends through style advice-based newsletters readers receive in their inbox. Their insights not only help readers think about their own mindset when it comes to their closet, but also the role they play as a consumer in the fashion industry.

Every Body Gets Dressed

Writer: Liza Belmonte

Occupation: Writer and editor

Expertise: Founder of a size-inclusive ready-to-wear brand called Kjinsen and former marketing exec at Amazon and Lyst

Her style priorities: Individuality

What you get out of her newsletters: How to find your personal style and functionally tailor it to every life occasion and a review of popular fashion companies and trends

Subscription: Free tier, or $8/month, or up to 6 months free by referring

Frequency: Sundays

Jane on Jeans​

Writer: Jane Herman

Occupation: Columnist for Vogue, “Jean Files,” founder of a clothing company called The Only Jane

Expertise: Former editor at New York Magazine, Elle, Vogue, T: The New York Times Style Magazine, and Travel + Leisure, co-founder and creative director of JeanStories.com

Her style priorities: Everything denim

What you get out of her newsletters: Lots of information about jeans, denim shopping tips, and industry expert knowledge

Subscription: Free tier, or $5/month

Frequency: Saturday mornings and a monthly roundup

Screenshot This​

Writer: Zara Wong

Occupation: Writer, editor, content strategist, and brand consultant

Expertise: Former Fashion Features and Content Strategy Director at Vogue Australia, former Head of Content and Editorial Strategy at MECCA

Her style priorities: Chic and high quality

What you get out of her newsletters: Curated shopping suggestions and interviews with industry entrepreneurs

Subscription: Free tier, or $8/month, or up to 6 months free by referring

Frequency: Weekly

Earl Earl​

Writer: Laurel Pantin

Occupation: Brand Strategist, fashion director writer

Expertise: Former magazine editor (Teen Vogue, Lucky, Glamour, InStyle…) and former fashion director at ByGeorge

Her style priorities: Sustainability

What you get out of her newsletters: Fashion + mom commentary, beauty, LA themes

Subscription: Free tier, or $7.50/month, or up to 6 months free by referring

Frequency: Every day

The Molehill​

Writer: Viv Chen

Occupation: Writer

Expertise: Contributing writer to Vogue, Marie Claire, The Cut, Elle, Allure, etc.

Her style priorities: Second-hand clothing, colorful, SoCal

What you get out of her newsletters: Fashion trends, TV + fashion commentary, specific fashion pieces

Subscription: Free tier, or $5/month

Frequency: Every day

5 Things You Should Buy

Writer: Becky Malinksy

Occupation: Columnist for Vogue

Expertise: Former deputy fashion director at the Wall Street Journal and fashion editor for publications including Glamour, GQ and Lucky magazines

Her style priorities: Minimalistic, classic, earth tones

What you get out of her newsletters: A resource for finding the best clothing pieces to buy online

Subscription: Free tier, or $6/month

Frequency: Sundays

Older & Weiser

Writer: Lisa Von Weise

Occupation: Holistic personal stylist

Expertise: Former international fashion magazine editor and celebrity stylist)

Her style priorities: Feel-good and wellness-based fashion

What you get out of her newsletters: Reading her content encourages you to think about your own mindset when it comes to shopping and curating your wardrobe, and how individual pieces make you feel. Deciding what story you are telling about yourself with your outfit is also a very important element of her styling advice.

Subscription: Free tier, or $7/month

Frequency: Weekly/monthly

#PRontheGO