Whether you want to work in the fashion industry, or are already living that dream, this selection of books will be instrumental in your understanding of the industry around you and your role in it. It covers history and structure, including labor and business models, and essential modern topics, like advanced technologies and social media, that will leave you equipped to navigate the fashion world. 

Read these books to gain a competitive edge and demystify the behind the scenes processes yourself.

We hope you enjoy our recommendations! Some may have been sent as samples, but all have been independently selected by our editors. FYI: PR ON THE GO and its publishing partners may earn a commission and/or other compensation from links on this page.

Electric Runway: How Emerging Technologies are Transforming the $3 Trillion Fashion Industry Around the World by Amanda Cosco

Reflecting current technological trends, this book examines how the traditional methods of creation and consumption of clothes are changing amid digital innovation. It interestingly hints at a fashion future that is more sustainable and partnered with technological industries.

Fashion Marketing and Communications by Olga Mitterfellner

The unpacking of theory and explaining of practice in this read directs professionals and students alike in understanding how fashion marketing works. It covers branding, creative directing, marketing tools, history, and international case studies and interviews. If you’re looking for knowledge, you’ve found the right place.

The Fashion Industry Doesn't Want You To Read This Book: Unveiling Hidden Truths: A Guide to Ethical and Sustainable Fashion Choices by Jonathan Ohayon

This is a clear guide to doing your part to support the environment with your wardrobe. It helps readers think critically and make informed fashion choices while learning about ethical issues at the base of clothing manufacturing. You will learn all about fast fashion, animal and human rights, sustainability, and the challenges fashion brands face with sourcing and manufacturing.

Social Media in the Fashion Industry by Patricia SanMiguel, Tekila Harley Nobile, Cristina Sánchez-Blanco, Nadzeya Sabatini

This book introduces the fundamentals of social networks in the fashion industry from an academic research perspective. It covers the development of social media marketing plans and emphasizes strategic approaches that enable fashion brands to stand out in the transient and competitive fashion industry.

A Practical Guide to the Fashion Industry: Concept to Customer (Basics Fashion Management) by Virginia Grose

Grouse uses real interviews and case studies from fashion industry experts to breakdown business structure along with the roles different careers play within the industry. This book is great for both people who work in fashion and who are just starting out.

Creating Responsible and Inclusive Fashion Brand Narratives: Theory and Practice by Emily Huggard

This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.

Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion by Satyendra Singh

This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. The book aims to combine the concept of consumer culture and society with the intricacies of fashion in the context of international marketing, messaging, and communications.

Intellectual Property Rights, Copynorm and the Fashion Industry: A Comparative Analysis by Marlena Jankowska

This will help readers understand how designers work with copyright law and why protecting the rights to your designs within a creative industry is so important. It includes a comparative legal analysis between U.S. law and EU law.

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