It is known that gut health is important for the human body, and fibermaxxing is the trending term for this topic. Your gut health is the control center for your whole body. Your gut determines your mood, energy, immunity, skin, and more. Fiber is a type of carbohydrate that is found in plants. Fiber helps with digestion as it adds bulk to your diet as well as a prebiotic with your gut health.

Many people prioritize protein within their diets but recently fiber has been highlighted more. Since fiber helps balance digestion with all the high protein foods it has been added in many diets. Fiber compensates for protein imbalance therefore lets people continue to prioritize their protein intake for muscle growth. This trend has been on the rise for a while now and we can see why.

I asked our PR and growth experts: What is the best way to communicate fibermaxxing without over complicating it? Where is the biggest growth area for fiber (gummies, snacks, whole food recipes)? What audiences are best fit for this new trend? What growth strategies work best when introduced to a functional health benefit?

Here are the experts' insights.

• Break it down into digestible bullet points
• Effects, not explanations
• Secondary gut support for high-protein diets
• Make the benefit a day-to-day reality
• Anchor it in relatable outcomes
• Enhanced mental clarity & sustained energy
• "Fuel for your gut engine"
• “Snackable” fiber as biggest growth area
• Functional benefits explained simply
• Speak the language of habits, not health

Break it down into digestible bullet points

Emily Reynolds-Bergh, Owner at R Public Relations

"Just like any complicated message, it’s beneficial to break it down into digestible bullet points. Fibermaxxing is difficult to sum up in one sentence–so don’t! Use bullet points and well-curated key messaging to clarify its meaning in marketing materials. Gym-goers, athletes, and even busy parents and business owners could be great audiences for this type of health trend. Finally, avoid ads when marketing health products and focus on content and credibility. PR and thought leadership are great places to start."

Effects, not explanations

Leah Miller, Marketing Strategist at Versys Media

"Fibermaxxing has the kind of name that gets attention quickly, but how it’s explained makes or breaks how the market receives it. I think the key is to move away from scientific jargon and show the lifestyle benefit clearly. Instead of talking about prebiotics or soluble fiber, just say: this helps you feel lighter, have better digestion, stay fuller longer, and keep energy levels steady. Health-conscious consumers often want effects, not explanations.

On format: Functional snacks and gummies are leading because they don’t require behavior change. Someone might forget to eat a high-fiber breakfast but will grab a fiber-forward gummy on the way out the door. A snack that says “gut-friendly” or “fiber for fuel” without sounding medicinal can do really well in Gen Z and millennial households. We’ve seen that health products tied to convenience and good branding almost always outperform pure educational campaigns.

On audience: There’s potential across multiple groups. Gen Z is already leading the normalization of gut health on platforms like TikTok. But I’d say the 30–45 age segment is the sleeper hit target here. That group is balancing fitness, family, and work. They already care about gut health, but they don’t want a lecture. They want something that fits their day, looks modern, and has subtle but real benefits. Wellness-oriented moms, in particular, are a high-conversion group for this kind of messaging.

On strategy: Leading with outcome-focused branding (like energy, bloat reduction, or mood improvement) works better than naming fiber as the star. You can introduce the concept through UGC showing real results, then educate later. One thing we’ve tested before with a lifestyle retailer was a “seven-day gut reset” challenge using existing products rebranded under a trend narrative, which spiked short-term conversions and long-term engagement. Trends need a hook and a habit, and fibermaxxing naturally invites both."

Secondary gut support for high-protein diets

Joel Lim, Finance Expert at Becoin.Net

"Being a B2B growth and strategy specialist, I assist brands in translating health trends into scalable narratives.

Fibermaxxing communications should be simplified.

We should talk about it as secondary gut support for high-protein diets.

Everybody knows about protein and digestion.

So, fiber messaging should focus on being the “missing partner” balancing their bodily processes.

The biggest growth category now is functional snacks and gummies.

These formats fit perfectly into the busy lives of consumers.

They require little to no education and lend themselves well to TikTok-style storytelling.

Whole food recipes are best used for building credibility, while convenience formats like gummies and bars will become mainstream very fast.

The best audiences for this are Millennials and Gen Z, who are, as it happens, buying wellness hacks through social.

Fibermaxxing could be positioned as an energy, focus, and recovery enhancer, tying it directly into their fitness and productivity objectives.

With the growth strategy, the focus can be on short-video educational storytelling and building community challenges (e.g., “14 days of fibermaxxing”).

These programs bring accountability and virality to the process, while making the benefit seem attainable."

Make the benefit a day-to-day reality

Komal Preet Kaur, Owner at The Punjabi Kudi

"Maintain clarity. Rather than discussing science, explain fiber as “the balanced food.” People can relate to having too much protein, which feels heavy, and fiber helps everything move better. Thus, it is less intimidating.

Expansion occurs in easily consumable formats. There is more adoption with fiber protein gummy snacks, bars, and convenient add-ons like chia pudding, and even fiber-fortified rotis. Busy people want functional food options that don’t require more work.

Broader, everyday wellness users should also be targeted. Not just athletes, but also office workers, mothers, and young adults are seeking better skin, energy, and improved digestion. The scope of fibermaxxing is far greater than muscle growth.

Make the benefit a day-to-day reality. Features of growth strategies yield favorable results that are appealing: the nimble energy, less heaviness and discomfort in the stomach, or skin that appears clearer. These benefits are more relatable and practical than grams or percentages."

Anchor it in relatable outcomes

Robert Roth, CEO at Pragmatic Business

"The key is to make it less of a science lecture and more of a lifestyle conversation. People don’t want to hear complicated charts or jargon. They want to understand how this connects to their daily lives. The best way to communicate this is to show how fiber provides more energy, steadier digestion, and even better focus, all of which are things most of us want. I’ve found that if you can tie health benefits to productivity and peace of mind, the message lands every time.

Right now, the biggest growth opportunity sits in convenient formats like snacks and gummies, because people love quick wins they can add to their routines. Whole food recipes will always matter, but most busy professionals are looking for grab-and-go solutions. The audiences who are paying closest attention are young professionals who care about wellness but also athletes who have been taught to prioritize protein and now see how fiber balances the equation. When introducing any functional health benefit, the smartest growth strategy is to anchor it in relatable outcomes. You’re not selling fiber, you’re selling confidence, energy, and consistency in a world that rarely gives you any."

Enhanced mental clarity & sustained energy

John Beaver, Founder at Desky

"The most effective way to communicate fibermaxxing is to explain its benefits such as digestive comfort, instead of the technical fiber counts. Feeling lighter after meals or having no afternoon energy crashes is better than knowing the grams of soluble versus insoluble fiber. The goal is to explain how fiber intake can result in immediate performance benefits that people can feel within 48 hours of consistent use.

Fiber gummies have the strongest opportunity for growth because they solve the palatability problem that whole food approaches cannot. Most adults associate high-fiber foods with cardboard texture & bland taste, but gummies can provide 8-12 g of fiber that people actually want to consume daily.

I think the most effective growth strategy is partnering with fitness influencers who discuss gut health connections to performance. Traditional nutrition focuses too much on disease prevention as opposed to performance benefits. Health-conscious consumers respond better to messaging about enhanced mental clarity & sustained energy."

"Fuel for your gut engine"

Emily Demirdonder, Director of Operations & Marketing at Proximity Plumbing

"Simplicity and everyday relevance of language are the key to communicating fibermaxxing. Referring to fiber as "fuel for your gut engine" is a good way to simplify the concept without overloading people with biology. For consumers, making connections between digestion and mood, skin and energy is an easy way to connect. The task is to make the benefit seem immediate and personal, instead of distant or technical.

Growth is greatest in formats that offer both convenience and entertainment. Gummies and snack bars are growing rapidly due to their ability to fill the space for convenient takeout options. Whole food preparation is still important, but may take more education and time. Younger consumers in the cities were able to react well when fiber is presented as part of a snack routine. Gummies with fiber are capable of being more effective for parents with children as they address both flavor and nutrition without causing any issues.

A good approach is to present fibermaxxing as an addition to existing habits rather than as a lifestyle change. This is a good addition to protein culture because a lot of people already watch protein. An effect of fiber is it can neutralize protein-heavy meals by improving digestion and reducing bloating, which is a key factor in gaining trust and retention in their purchasing."

“Snackable” fiber as biggest growth area

Kate Ross, PR Specialist at Irresistible Me

"Fibermaxxing sounds fancy, but at the end of the day it’s just helping people get enough fiber so they feel and function better. The key to communicating it is to strip away the science-y jargon and focus on everyday benefits: “more energy,” “better digestion,” “happier skin,” “keeps you full.” Short, benefit-led messages work best on social media and in packaging.

Right now the biggest growth area isn’t just supplements; it’s “snackable” fiber - bars, gummies, high-fiber baked goods, and even add-ins like powders you can stir into your coffee or smoothie. People want convenience, especially millennials and Gen Z, who are busy and scroll on TikTok for quick health hacks.

In terms of audiences, you’ve got two big ones:

• Fitness-minded people are already thinking about macros and protein (they’re looking for balance).

• Everyday “wellness” shoppers who want easy gut-friendly swaps without changing their entire diet.

For growth strategies, use short-form video to show how easy it is (“sprinkle this, chew that, gut happy”) and lean on user-generated content, before-and-afters, or micro-influencers who talk about digestion, skin, or energy. Make it less about fiber grams and more about how it makes life better. That’s when a functional health benefit turns into a lifestyle trend."

Functional benefits explained simply

Max Shak, Founder & CEO at Nerdigital.com

"When I first heard the term “fibermaxxing,” I thought it was just another health fad. But the more I observed the conversations happening online, the more I realized it was hitting the same nerve that drove the rise of protein powders a decade ago: people want functional benefits explained simply, without jargon.

The best way to communicate fibermaxxing is to strip it down to what people already care about—energy, mood, and balance. When we’ve worked with wellness brands, I’ve seen that what resonates isn’t the science-heavy explanation, but the everyday benefit: “more energy at the gym,” “less bloating,” or “feeling lighter.” It’s about making fiber feel aspirational, not medicinal.

The biggest growth area right now is clearly convenient formats—snacks and gummies. Just like protein bars made protein mainstream, I think on-the-go fiber will bring this trend to mass adoption. The core audience? Young professionals and fitness enthusiasts who are already tracking macros but don’t want digestive discomfort slowing them down.

From a growth perspective, the most effective strategy I’ve seen is pairing education with lifestyle storytelling. If you can show real people integrating fiber into their routines—before a workout, between meetings—you move it from being a “health supplement” to a lifestyle enhancer. That’s when a trend becomes a movement."

Speak the language of habits, not health

Elizabeth Moffett, RRT, Respiratory Wellness Advocate & COPD Expert at Omhale

"If you’re trying to communicate fibermaxxing without turning it into homework, you’ve got to speak the language of habits, not health. “Boost your gut” sounds vague. “Poop better and stay full longer” is direct. The second one sells. You want to make fiber feel like a daily flex, something people can brag about in casual conversation. Think 10g in a snack bar, or 6g in a quick shake. Use numbers people can understand in one glance. You’re not selling science. You’re selling a daily win.

The biggest growth area can be snacks. Gummies are fun, but they scream supplement aisle. Whole food recipes are great for blogs, but not mass behavior. Portable, pre-packaged fiber snacks that actually taste good are where the money is. If someone can hit 30g a day without lifting a spoon, they’re in. Gen Z and Millennial women who are already label readers are the best audience for this trend, especially those into lifting, gut health, or hormone balance. They’re already paying attention. You just have to hand them the shortcut."

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