At Saku, the team prioritizes long-term alignment over short-lived trends.

Anda Vlasaku founded her agency in the midst of the pandemic, turning uncertainty into momentum with a human-centric approach.

In business, companies that stay relevant in times of change don’t just survive – they thrive. Saku Agency was founded during the pandemic by Anda Vlasaku, an advertiser who brought her talent for relationship building and networking to the market. Now celebrating its five-year anniversary, Saku has grown into a seven-figure business with a global team of specialists who share the same values: building trust, finding the right fit, and creating impact.

Through her passion for collaboration, Vlasaku has built strong brand partnerships and an incredible community of influential people. When the influencer landscape wasn’t as competitive as it is today, she seized an opportunity and stuck to her value-based approach. “From the beginning, I loved bringing collaborations to life. However, my focus was always on ensuring they were value-driven, fostering genuine partnerships, and caring about the outcome,” Vlasaku says.

Influencer marketing is now common practice for brands big and small, but influencer fatigue is also becoming more prevalent. At Saku, the team prioritizes long-term alignment over short-lived trends, building partnerships that spark genuine connections and lasting impacts. Vlasaku explains it in simple terms: “One-off content is easy to overlook. That’s why Saku’s approach is to test, learn, and then double down on the right creators, whether that means building deeper partnerships over time or positioning them as authentic brand ambassadors.”

It all starts with selecting the right talent. “We have close relationships with the creators and celebrities we collaborate with and, just as importantly, with the agents who represent them,” Vlasaku says. “Building a real brand relationship with the creator pays off well into the future as the brand converts the influencer’s loyal community.”

In an AI-driven world where everything is becoming a process or a piece of data, Vlasaku prioritizes human relationships and value alignment to deliver results. “We fuel authenticity,” she says.

Regarding emerging creator movements, Vlasaku notes that audiences still love luxury design, fashion, and lifestyle inspiration. However, they also trust creators who show their authentic side, including their everyday routines, unfiltered moments, and the values they live by. “Authenticity and relatability aren't 'nice to have' anymore; they're the currency of influence.” Creators who bring transparency, honesty, and a human voice are shaping culture right now. “The real power comes when an influencer can inspire others while staying grounded in something that feels authentic and true.”

Anda Vlasaku's formula for success isn’t complex. She establishes long-standing partnerships with influencers who consistently deliver, proving their brand loyalty and building trust with their audiences. In today’s fast-moving landscape, choosing focus over fleeting trends is a bold move. It's this very focus that enables Anda Vlasaku to shape culture through social media.

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