What are you investing in right now (time & resources) to grow your business?

Do Mai Anh: Two things. First, AI inside our own operations: matching students with the right expert, scheduling, and quality checks on feedback, so our team spends its time on mentoring instead of admin. Second, content that answers real student questions, written with our experts, so families can understand how UK and Australian marking works before they ever talk to us.

What was the PR success story of your business, and how did you get there?

Do Mai Anh: Our biggest step was publishing our prices in September 2026. In our sector most companies hide prices behind a quote form, so being open became a story in itself, and it is now the angle editors respond to when we pitch. We did it ourselves: we wrote down what we actually do and what we will not do, put it on the website in two languages, and then pitched that idea of transparency to founder and education publications.

What platforms and technologies are you using to drive PR and growth hacking?

Do Mai Anh: Our own website is the hub, built in Next.js with every page in English and Vietnamese. We use Google Search Console to see what students search for, Gmail and simple trackers to manage pitches, and AI assistants to research publications and prepare drafts, which I then review and rewrite myself.

How do you implement PR tactics in your everyday work schedule?

Do Mai Anh: I keep it small and regular. Each week I pick a few publications that fit our topics, such as founders, edtech and studying abroad, and send one or two careful pitches instead of many generic ones. Everything I send is reviewed by me before it goes out.

Why is PR important for new businesses?

Do Mai Anh: In education, trust is the product. Parents and students cannot try mentoring before they pay, so they look for signs that a company is real and honest. Being featured by independent publications, and being open about prices and process, gives them that signal much faster than advertising can.

Thank you!

#PRontheGO