Eleni holds a Bachelor’s Degree in Business & Management with Marketing Studies and is currently pursuing a Master’s in Public Relations & Communications in Greece. At PR ON THE GO, she combines her knowledge of strategic comms, social media management, and branding to support creative entrepreneurs build impactful connections and achieve their goals in competitive markets.
PANTONE 17-1230 Mocha Mousse is Colour of the Year 2025
Every year, a color emerges that shapes trends and resonates with the spirit of the time. In 2025, that shade is “Mocha Mousse,” a creamy, cool-toned brown that has already begun to influence beauty, fashion, and branding. As Emily Reynolds Bergh, Owner at R Public Relations, explains, this versatile shade is more than just a color—it’s a reflection of evolving aesthetics and social sentiment.
With degrees in Psychology and Philosophy and a Master’s in Social Work, Emily has garnered more than ten years of marketing and public relations experience.
While helping businesses and brands flourish is Emily’s passion, empowering her clients and her employees is what drives her as the owner of R Public Relations Firm.
“Mocha Mousse is a very interesting shade! As a creamy cool-toned brown, the color evokes lots of our favorite indulgent eats. This color very well may spike a trend in beauty branding. I see branding moving away from the clean, beige aesthetic, and I believe Mocha Mousse is a natural progression into incorporating more color without going full-blow pigment,” shares Bergh.
Emily Reynolds Bergh highlights how this shift represents a move away from the minimalist “clean girl aesthetic” that has defined the past decade. Instead, Mocha Mousse invites depth, richness, and texture while remaining approachable. Its subtle elegance has already made its mark in some of 2024’s most high-profile beauty palettes, ranging from cool variations to warm undertones.
“While the ‘clean girl aesthetic’ is on its way out, Mocha Mousse is a highly accessible shade for individuals looking to bring more depth and color to their makeup looks. We are already seeing a wide variety of brown shades, from cool- to warm-toned, being included in some of the highest-profile palette launches from 2024. I expect colors that pair well with Mocha Mousse, like pastel pinks and champagnes, to have a moment in 2025,” Bergh adds.
PANTONE 17-1230 Mocha Mousse is Colour of the Year 2025
What makes Mocha Mousse stand out is its duality. It exudes warmth and comfort yet carries a hint of edge, making it a versatile choice for both bold and subtle looks. It complements a variety of tones and offers endless possibilities for experimentation. Bergh explains, “This shade is unique because it conveys warmth and comfort alongside a bit of edge. Since it is a darker shade, it may be out of some consumers’ comfort zone for eye and face looks. This is the perfect combination for 2025, as we enter a year with a lot of expected political and social change.”
Mocha Mousse is not just a trend, it’s a call to explore new ideas and welcome change. This shade appears in eyeshadow palettes, shapes fashion lines, and transforms brand looks, providing a new base for creativity. In 2025, Mocha Mousse stands out as more than just a color of the year, it represents bold yet soothing opportunities, encouraging everyone to express themselves with style and confidence.
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